Packaging Design Wrap-Up: Drinks sector seizes on ‘chaos packaging’ trend; pouch reminiscent of IV drip bag simplifies hair care and targets ‘bath-canceling community’; disaster relief box with nature-inspired design ensures safe descent

LOS ANGELES , April 11, 2025 (Industry Intelligence Inc.) –

Drinks sector seizes on ‘chaos packaging’ trend

To stand out in a crowded market, some brands are turning to a design strategy known as ‘chaos packaging’—a playful, disruptive approach where products appear in unexpected containers typically associated with other categories. Think electrolyte drinks in soap pump bottles, honey in pepper cans and gravy in soda cans. Though the term is contemporary, the concept stretches back decades, with a notable example being pantyhose sold in plastic eggs in the 1970s. Today, beverage brands are putting their own refined spin on the trend. In a bold reimagining of what victory looks like, Texas-based C4 Energy recently launched a new flavor of its C4 Liquid Gold energy drink in a champagne bottle. Originally created as an exclusive celebration drink for athletes, the new formula is now available to consumers. The champagne bottle, long a symbol of celebration, turns everyday wins into moments worth toasting, while still delivering hydration and performance support. Similarly, California-based Chloe Wine Collection teamed up with luxury accessories designer Lele Sadoughi to debut its Pinot Grigio and Pinot Noir in limited-edition glass perfume bottles. Drawing on Sadoughi’s distinctly feminine aesthetic and iconic bow motif, the packaging design transforms the brand’s signature Chloe bow from a label icon to a striking adornment on the bottle itself. A custom glass closure adds a final note of sophistication and novelty. Whether redefining the post-game celebration or dressing a dinner table in couture, these brands are proving that in today’s market, packaging that surprises is packaging that sticks.

The primary sources of this information are C4 Energy and Chloe Wine

Pouch reminiscent of IV drip bag simplifies hair care and targets ‘bath-canceling community’

Everyday hair damage like split ends and tangles, as well as severe damage caused by coloring and bleaching, can be time-consuming to address. Japanese hair care brand MEDULLA aims to streamline this process with its ME-Drip RESQUE SHAMPOO, a serum-based formula paired with a cleverly designed pouch that speaks directly to an emerging consumer segment. In Japan, bathing holds deep cultural significance, but a growing number of people—particularly younger individuals—identify as part of the so-called “bath-canceling community.” Coined on social media, the term refers to those who regularly forgo bathing due to exhaustion or mental health challenges such as anxiety and depression. Recognizing this shift in lifestyle behavior, MEDULLA designed its product to be both emotionally and functionally supportive. The shampoo comes in a pouch reminiscent of an IV drip bag, complete with an S-hook that allows it to be easily hung in the shower. This format offers greater ease of use than conventional check-valve tubes, eliminating the need to squeeze out product manually. Moreover, the serum formulation removes the need for additional treatments, helping users save time while still caring for their hair. For consumers seeking low-effort, high-impact personal care, the ME-Drip RESQUE SHAMPOO combines functional design with cultural sensitivity—providing a packaging solution that’s as thoughtful as it is practical.

The primary source of this information is Cosmetics Design Asia

Disaster relief box with nature-inspired design ensures safe descent

Packwell Lanka’s corrugated disaster relief box stands out as an innovative, practical and reliable solution for delivering essential supplies to areas impacted by disasters. Designed specifically for aerial delivery, the box features unique winged extensions that draw inspiration from the Dipterocarpus zeylanicus, or Hora, a tree native to Sri Lanka. This tree’s seeds have a natural floating mechanism that helps them disperse over long distances. Mimicking this floating ability, the wings of the box extend to a wingspan of 116 cm with a precise angle of attack set at 7.5 degrees, controlling the descent and improving stability during the drop. By utilizing biomimicry, the disaster relief box combines efficiency with a design that works in harmony with the forces of nature, ensuring the safe descent of supplies to areas in need. Other design elements include high-visibility, two-tone ink that makes the box easy to spot, even in low-light conditions, plus a pop-up creased board that acts as a protective bumper, similar to the impact-absorbing technology used in car bumpers. The innovation was named a winner in the WorldStar 2025 Awards.

The primary source of this information is WorldStar.org