Nykaa, Amorepacific and Korea Tourism Organization partner for Korean Glow Getaway campaign from April 25-27; shoppers can win Korea trip while accessing up to 50% off on K-beauty products

April 23, 2025 (Fashion Value Chain (India)) –

Amorepacific Day is back! From April 25-27 , Nykaa, Amorepacific , and the Korea Tourism Organization (KTO) are teaming up for the second edition of this vibrant celebration of K-beauty, culture, and skincare-with an exciting twist.

Shoppers on Nykaa's online and offline stores can indulge in exclusive deals on bestselling Amorepacific skincare and beauty products. From luxurious serums to cult-favorite creams, there's something for every K-beauty fan.

But that's not all-five lucky shoppers will win a 3-night, 4-day dream trip to Korea with return flights and accommodation, sponsored by KTO and powered by Thomas Cook as the official travel partner. The trip promises an immersive experience into the beauty, lifestyle, and rich culture of Korea .

"This isn't just a sale-it's a journey," said Paul Lee , MD, Amorepacific India. "We're excited to offer both beauty and unforgettable experiences to our Indian customers."

Nykaa added, "K-beauty has captured hearts in India , and this collaboration takes that love further-with both skincare and cultural discovery."

This campaign is a bold fusion of self-care and aspiration, inviting Indian consumers to go from cart to Korea -making global beauty not only accessible but also experiential.

Campaign Highlights:

Name : Korean Glow Getaway

Dates: April 25-27

Where: Nykaa (Online + Stores)

Perks: Up to 50% off + exclusive freebies

Contest: Shop to win a trip to Korea

Partners: KTO and Thomas Cook