May 1, 2025 (press release) –
While Tuffy’s has been making cat food since the early 1970s, NutriSource entered the cat market with its first line of cat food in 2007. Pet Age recently spoke with Colin Redding, international sales manager, to learn more about how NutriSource serves cats.
How would you describe NutriSource’s nutritional philosophy for cats?
Like our nutrition for canines our cat philosophy is steeped in our ethos of focusing on optimizing digestion, simply put – What’s Inside Matters. What sets us apart is we developed a proprietary blend of supplements that we call Good4Life (G4L). G4L provides comprehensive daily nutrition and supplementation for digestion so our feline family can truly thrive. G4L is loaded with PRObiotics and PREbiotics and has at minimum 10 supplements that all work synergistically to support the gut naturally by introducing beneficial food for the microbiome to “Power the Purr.” We’re never going to have the shortest list of ingredients on the back of a can or bag of cat food because we add way more goodness for digestion and immunity, a recipe for happiness! When it comes down to it, we’re a true super food for your cat’s health.
Additionally with cats we strongly believe in adding hydration to their diet whenever possible. Our digestions-focused wet foods are a game changer, and we make all of our wet diets in our own state-of-the-art facilities. We just launched a Hydration Station campaign that encourages feline pet parents to add moisture to their bowl with our hydrating and meaty wet foods.
We’re so confident in our G4L supplements that most pet parents see positive results in the first few feedings. A promise in every bag: 100 percent satisfaction guaranteed.
What does NutriSource mean by the phrase Power the Purr?
Power the Purr is our way of talking about powering happiness and longevity for your feline family members. Protein alone doesn’t fuel the gut; protein doesn’t contain any fiber or probiotics. What’s inside matters and by optimizing digestion with Good4Life that’s loaded with probiotics, prebiotics and fermentable fiber we support stronger immunity, so cats thrive. A happy gut doesn’t just mean a drama-free litterbox; it means a stronger, healthier and happier cat and a whole lot of purring.
Why does NutriSource claim the title of being the GOAT of cat cuisine?
G.O.A.T of cat cuisine is something we like to brag about, and it’s not because we’re the greatest of all time. We’re the G.O.A.T because we started adding nutritious whisker-licking goat milk to our diets, so we are the greatest of all tastes. We found that even the pickiest of felines can’t resist the taste of goat milk. It’s naturally rich in glutamic acid, which enhances meaty flavors to keep the taste buds excited. Try our new Ocean Select or Country Select cat dry foods with goat milk to take your bowl to the next level – your cat deserves it.
What inspired NutriSource to build a cannery in Minnesota in 2022?
We pride ourselves on being ranked as one of the best pet food producers in the world and wanted to extend that reputation to our wet foods and treats. When you make everything in your family-owned facilities you can control the quality at every step in the process which is important to us.
We know we are successful because of our trust-based relationships and by making our own food in our own facilities you can trust us with your pet’s health all the way to the bowl. Ultimately, it’s the trust that pet parents have in us to be pet nutrition experts that pushed us to open our own facilities for wet foods and treats. We’ve upgraded and launched a new R&D team and beefed up our innovation department to support more cutting-edge, science-backed nutrition for your furry family members.
When it comes to our obligate carnivore family, cats truly thrive on a wet diet that mimics how they’d eat in the wild. We’re acutely aware of the rise of CKD (chronic kidney disease) and its direct correlation to lack of hydration in cats. Cats are natural born hunters and in the wild they obtain most of their hydration from their prey. A NutriSource wet diet with Good4Life supplements mimics an evolutionary prey model diet delivering plenty of moisture, so cats thrive. We encourage all our pet parents to full-circle feed by adding moisture to your pet’s diet at least once a day!
Proper hydration supports kidney health, silky fur and a life of greatness, and NutriSource wet food is like a fountain of youth in a bowl.
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