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Novolex LinkedIn highlights sustainable packaging and recycling advancements; collaboration with NOVA Chemicals launches polyethylene film recycling facility as industry innovation beacon in May 2025

May 29, 2025 Novolex (via LinkedIn) 3 min read

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May 29, 2025 (Novolex (via LinkedIn)) –

Novolex, a leading provider of packaging solutions, posted 5 LinkedIn updates from May 22 to May 29, 2025. The company's posts covered a range of topics, including veteran support, sustainability initiatives, product innovations, and industry collaborations. Let's explore the key areas of focus for Novolex during this period.

Support for Veterans and Memorial Day Recognition

Novolex demonstrated its commitment to supporting veterans in the workforce. The company proudly announced its recognition as a 2024 Military Friendly® Employer Bronze winner, highlighting the strength, leadership, and perspective that thousands of veterans bring to their teams. This acknowledgment underscores Novolex's dedication to fostering an inclusive work environment and supporting veterans' success beyond their military service.

In observance of Memorial Day, Novolex extended its deepest gratitude to the brave men and women who made the ultimate sacrifice in service to the country. This respectful acknowledgment reflects the company's values and appreciation for those who have served.

Novolex recognized as veteran-friendly employer
Memorial Day tribute honors fallen heroes

Sustainability and Innovation in Packaging

Novolex continues to push the boundaries of sustainable packaging solutions. The company announced its participation in the upcoming International Dairy Deli Bakery Association (IDDBA) trade show, where they plan to showcase their latest packaging innovations. These solutions are designed to support fresh, sustainable, and high-performance packaging for the dairy, deli, and bakery markets, demonstrating Novolex's commitment to helping brands deliver convenience, quality, and sustainability without compromise.

The company also highlighted two key team members driving innovation in sustainable solutions. Wendell Simonson, Director of Marketing at Eco-Products, and Matthew Materne, Senior Product Manager at Waddington North America, are leading efforts to advance sustainable packaging. Matthew emphasized Novolex's diverse approach to meeting customer needs through various material substrates, including paper, traditional and bio-plastics, and molded fiber. Wendell expressed excitement about bringing the same passion to reusable systems that have defined their approach to compostability, indicating a strategic focus on expanding their sustainable offerings.

IDDBA showcase features sustainable packaging
Team leaders drive sustainable innovation

Industry Collaboration and Circular Economy

In a significant move towards advancing the circular economy, Novolex announced its collaboration with NOVA Chemicals on the grand opening of a new polyethylene film recycling facility. This state-of-the-art facility is described as one of the largest and most sophisticated plastic film mechanical recycling operations in the world. Novolex's involvement brings its deep expertise in plastic film recycling to the project, demonstrating the company's commitment to accelerating recycling innovation and driving the circular economy forward.

This collaboration showcases Novolex's proactive approach to addressing plastic waste and its dedication to creating more sustainable packaging solutions through industry partnerships. By working with NOVA Chemicals, Novolex is positioning itself at the forefront of recycling technology and sustainable practices in the packaging industry.

Collaboration launches advanced recycling facility

In conclusion, Novolex's LinkedIn activity during this period reflects a company deeply committed to sustainability, innovation, and social responsibility. From supporting veterans and honoring fallen heroes to advancing sustainable packaging solutions and collaborating on cutting-edge recycling facilities, Novolex continues to demonstrate leadership in the packaging industry. The company's focus on developing innovative, sustainable products while fostering strong industry partnerships positions it well to meet the evolving needs of customers and contribute to a more circular economy.

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