U.S. , June 17, 2022 (press release) –
Market Overview
* Nine out of 10 U.S. consumers say that they've consumed a carbonated soft drink in the past three months.
* Nearly half of
* Nearly a quarter of
* Brands will need to stay vigilant, addressing both long-held and renewed unhealthy reputations, and the many healthy competitors that continue to emerge, targeting various occasions and younger adults.
* The uncertainties of rising prices across the board could prompt consumers to reach for functions, brands and flavor profiles that they already know and love.
* While a less-than-healthy reputation has yet to dramatically affect participation in the category, the range of healthy competitors in the wider nonalcoholic beverage market will always remain a threat to the loss of occasions for carbonated soft drinks.
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What Consumers Want, and Why
©The availability of more natural alternatives will continue to challenge the category, yet despite wanting to adopt better habits, many consumers haven't gotten around to pulling the trigger on their plans to cut back.
©Added vitamin/ mineral content, more functional attributes or even relaxation benefits are areas in which carbonated soft-drink consumers express interest, and could also position products not so much as healthy but as healthier, serving to negate some of the impetus for turning to competitor beverages.
©Those who work from home at least some of the time are the most likely to report increased carbonated soft-drink consumption compared with a year ago, indicating that as or if work location shifts back to offices, brands will need to work to retain those occasions or to create new ones.
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