New York Times Cooking launches Cookie Week; first 1,000 users to order ingredients via Instacart receive limited-edition cookie tins designed by Marianna Fierro

Share the Cookie Joy: Our First-Ever Cookie Week Cookie Tin

To make this Cookie Week even sweeter, Cookie Week ingredients are now shoppable via Instacart, and to celebrate, select bakers who purchase their cookie ingredients via Instacart will receive commemorative cookie tins. These must-have cookie tins make the perfect gift for baking enthusiasts, and include a second nested tin to share homemade treats with friends and loved ones. Designed by illustrator Marianna Fierro, the cookie tins channel the soothing ritual of baking and are inspired by this year’s Cookie Week recipe ingredients.

— Starting Dec. 1, the first 1,000 New York Times registered users who visit a New York Times cookie recipe and order at least one of their cookie ingredients using the “Shop Ingredients on Instacart” button will have an opportunity to receive a limited-edition cookie tin, with a second nested tin. This will be delivered at a later date to the delivery address listed on that order. Additional terms apply.

— This joyful offering is part of New York Times Cooking and Instacart’s shoppable recipes integration, which enables customers to get their ingredients delivered in as fast as 30 minutes. Baking spirits even brighter — a majority of our cookie recipes are shoppable throughout this holiday baking season, making gifting and baking even easier.

To start getting into the holiday spirit, be on the look out for more Cookie Week details and recipes here and this year’s videos here.

TERMS OF THE PROMOTION: The Free Cookie Tin offer is valid for the first 1,000 eligible orders or through 12/13/2024, whichever comes first. Offer only valid for New York Times registered users that place an Instacart order through the New York Times Cooking app or website by clicking on the “Add ingredients on Instacart” link within a New York Times eligible cookie recipes.  Registered New York Times users must purchase a minimum of one (1) eligible ingredient through an eligible New York Times cookie recipe with one retailer and purchase through the Instacart app or Instacart.com within the United States. Please note: Customers will not know whether they qualify and are in the first 1,000 eligible orders until you see if the cookie tin arrives via Instacart.  Additionally, the cookie tin will arrive separately to the address from your Instacart order.  Fees, taxes, and/or tips may still apply. While supplies last. Non-transferrable. Instacart reserves the right to modify or cancel this offer at any time. Additional terms apply. INSTACART® and the Instacart carrot logo are trademarks of Maplebear Inc., d/b/a Instacart.