Mrs Crimble's launches Lemon Macaroons at Co-Op stores nationwide; company expands Big Macaroons range following consumer demand for citrus flavors

May 9, 2025 (Convenience Store) –

Mrs Crimble’s is innovating in a very on-trend citrus flavour with the launch of its Lemon Macaroons.

With a commitment to showing that gluten free treats can be fun and tasty, the new line is the latest in a range of decadent flavour innovations for the brand. Hot on the heels of the Double Choc and Caramel, Lemon Macaroons join the successful Big Macaroons range, including stalwart favourites Coconut, Big Choc and Vegan.

Made with high quality ingredients, Lemon Macaroons can appeal to both loyal gluten free shoppers and a broader base of dessert lovers seeking something indulgent and different.

Mrs Crimble’s Lemon Macaroons are now available in Co-Op stores nationwide with an RRP of £1.50 RRP for six, or £1.20 when on promotion.

Caroline Mitchell , innovation controller at supplier Ecotone UK , said: “Mrs Crimble’s is most famous for her delicious macaroon range, and it’s where we’ve a growing opportunity to wow shoppers and build incremental sales. We asked our community via social media what flavour they most wanted to see, meaning we can make sure we’re meeting modern demands in free from, as well as captivating a new audience.”

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