May 29, 2025 (Mighty Earth (via LinkedIn)) –
Mighty Earth, a prominent environmental advocacy organization, posted 11 LinkedIn updates from May 22 to May 29, 2025. The organization's posts primarily focused on their campaign against JBS's entry into the New York Stock Exchange (NYSE), efforts to protect forests in Latin America, and recruitment for their global protein transition campaign. Let's delve into the key areas of focus for Mighty Earth during this period.
Campaign Against JBS's NYSE Listing
Mighty Earth has been at the forefront of a significant campaign to prevent JBS, the world's largest meat company, from entering the New York Stock Exchange. For over 18 months, Mighty Earth, along with other environmental groups, animal welfare organizations, lawmakers from the US, EU, and UK, and investors, have been actively trying to halt JBS's listing on the world's largest stock market.
In a bold move, Mighty Earth, in collaboration with World Animal Protection and Changing Markets Foundation, placed a final warning on the front page of the Financial Times ahead of the JBS EGM. They encouraged the remaining shareholders to join the 52% of proxy shareholders in voting against proposals that would enable JBS to list its shares in the United States. The organization emphasized that if any one of the votes failed to pass, the dual listing could not proceed.
Despite these efforts, JBS "independent" shareholders narrowly approved the company's IPO, paving the way for JBS to access US capital markets. Mighty Earth expressed concerns that this could potentially accelerate the company's deforestation activities and climate pollution. They also highlighted the controversial nature of the approval process, noting that the Brazilian development bank sold some of its shares at the last minute to eligible investors, tipping the balance in favor of approval.
Mighty Earth criticized the Trump administration's Securities and Exchange Commission (SEC) for approving the listing, despite previously fining JBS and its owners over $280 million for corruption in 2020. The organization called for a congressional investigation into the SEC's approval, suggesting a potential link to JBS's significant donation to Trump's inauguration.
Moving forward, Mighty Earth is urging the NYSE to block the IPO to protect its reputation and shield US investors from potential risks. They argue that JBS needs to transform its practices, citing ongoing civil, tax, and labor proceedings against the company, including lawsuits from the New York Attorney General and McDonald's.
Final warning against JBS NYSE listing
JBS shareholder approval and concerns raised
Forest Protection and Sustainable Food Systems
Mighty Earth is actively working to protect Latin America's forests and support a transition to a more fair, inclusive, and less damaging food system. Their Global Protein Transition campaign focuses on transforming the meat industry, which is a major driver of deforestation and a significant contributor to greenhouse gas emissions.
The organization is seeking to recruit an Associate for their Protein Transition campaign, preferably based in Brazil or another South American country. This role will be crucial in their efforts to eliminate deforestation, promote climate-friendly policies, and shift towards sustainable plant-based protein sources. Through this work, Mighty Earth aims to defend critical ecosystems and habitats, stop Indigenous and human rights abuses, and ensure the protection of precious forests, which is vital in the fight against climate change.
Recruiting for Protein Transition campaign
Exposing Environmental Disasters
Mighty Earth is also active in exposing ongoing environmental disasters. They highlighted a significant issue in Papua, Indonesia, where what they describe as "the world's largest deforestation project" is underway. This comes in stark contrast to French President Emmanuel Macron's announcement of France's support for Indonesia's strategic projects, including critical minerals like nickel, renewable energy, and agri-food.
The organization shared an in-depth investigation by Brice Pedroletti for Le Monde, bringing attention to this ecological disaster of historic proportions. Mighty Earth emphasized the urgency of stopping this project before it's too late, leveraging media exposure to raise awareness and prompt action.
Exposing deforestation in Papua, Indonesia
Conclusion
Mighty Earth's LinkedIn activity during this period demonstrates their unwavering commitment to environmental protection, sustainable food systems, and corporate accountability. From their intense campaign against JBS's NYSE listing to their efforts in protecting Latin American forests and exposing environmental disasters, Mighty Earth continues to be a powerful voice in the fight against climate change and ecological destruction. Their work underscores the critical importance of vigilant environmental advocacy in the face of corporate expansion and potentially harmful business practices.
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