May 29, 2025 (Michelin Group (via LinkedIn)) –
Michelin Group posted 9 LinkedIn updates from May 22 to May 29, 2025. The company's posts covered a range of topics, including sustainability initiatives, career opportunities, product innovations, and community engagement. Let's explore the key areas of focus for Michelin during this period.
Sustainability and Biodiversity
Michelin Group demonstrated a strong commitment to environmental conservation and sustainability. On the International Day for Biological Diversity, the company highlighted its 3,950-hectare ecological reserve in Bahia, Brazil, part of the Atlantic Forest. This initiative aims to preserve and restore biodiversity, protect endangered species, and support local communities. The results are impressive, with over 110,000 trees planted, more than 2,000 species identified (including 40 newly discovered ones), and a 117% increase in mammal and large bird populations. This project underscores Michelin's belief that economic development, sustainable natural rubber production, and biodiversity conservation can and must coexist.
In another significant development, Michelin announced the construction of the world's first industrial demonstrator for the 5-HMF molecule in France. This €60 million investment, supported by ADEME and Circular Bio-based Europe Joint Undertaking (CBE JU), represents a breakthrough in green chemistry. The 5-HMF molecule is a bio-based and non-toxic alternative to fossil-derived ingredients, with applications across various industries. This project, part of the CERISEA initiative, aims to create a new European value chain for green chemistry based on renewable, non-toxic, and locally sourced materials.
Biodiversity conservation in Atlantic Forest
Green chemistry breakthrough with 5-HMF
Product Innovation and Technology
Michelin showcased its commitment to innovation in the transportation and heavy machinery sectors. The company introduced MICHELIN Optimized Tire Performance, a comprehensive connected solution for fleet management. This system offers real-time tire monitoring, predictive maintenance alerts, extended tire life, lower fuel consumption, and reduced CO₂ emissions. By providing better insights, Michelin aims to help transport professionals make better decisions and improve their business operations.
In the heavy machinery sector, Michelin extended its X-CRANE 2 range with a new tire size: 445/95 R 25. This new offering boasts impressive features, including potential fuel savings of up to 826 liters for a crane traveling 10,000 km, extended tread lifespan through self-regeneration using 3D metal printing, increased load capacity of 800 kg per tire at 80 kph, and enhanced safety with optimal handling and shorter braking distances. The tire has been approved for selected Liebherr, Grove, Tadano & Linkbelt cranes in Europe and North America.
Connected solutions for fleet management
New X-CRANE 2 tire for heavy machinery
Career Opportunities and Talent Development
Michelin Group actively promoted various job openings across its global operations. In Australia, the company advertised for two Technical Account Manager positions in Perth and Newcastle, emphasizing the importance of building strong client relationships and offering comprehensive onboarding and continuous development opportunities.
In Thailand, Michelin Rayong announced openings for a Safety Specialist, Utility Engineer, and Automation Design/Project Engineer. The company also sought a Production Supervisor for its Chonburi location, requiring a bachelor's degree in engineering and 2-5 years of production experience.
These job postings reflect Michelin's commitment to attracting and developing talent across various regions and specializations, supporting its global growth and innovation strategies.
Technical Account Manager openings in Australia
Engineering positions in Rayong, Thailand
Production Supervisor role in Chonburi, Thailand
Community Engagement and Education
Michelin demonstrated its commitment to community engagement and education through various initiatives. In Brazil, the company highlighted its women's leadership program at the Michelin Ecological Reserve (REM), which empowers young women to become leaders in their communities and in environmental management. This program combines gender equality with environmental stewardship, inspiring future leaders to build a more sustainable and equitable future.
In Thailand, Michelin welcomed professors and students from Kasetsart University for a factory visit and exchange session. This event provided an opportunity to connect academia with industry, share perspectives, and inspire ideas for developing talent and preparing future leaders in a sustainable manner. The company emphasized the importance of collaboration in creating a better tomorrow and empowering young talents.
Women's leadership program in Brazil
University collaboration in Thailand
In conclusion, Michelin Group's LinkedIn activity during this period showcases a company deeply committed to sustainability, innovation, talent development, and community engagement. From biodiversity conservation and green chemistry breakthroughs to product innovations and educational initiatives, Michelin continues to position itself as a leader in sustainable mobility and responsible business practices on a global scale.
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