Medical-grade sports drink BIOLYTE unveils packaging refresh featuring vibrant, bold colors, a simplified logo and updated flavor names; the changes are designed to boost brand recognition, reinforce BIOLYTE's distinct position in the hydration category

Hydration Leader Expands Retail Footprint and Unveils Bold, New Look

MARIETTA, Ga. , April 29, 2025 /PRNewswire/ -- BIOLYTE, the leader in medical-strength hydration, is unveiling a brand redesign and expanding the availability of its On The Go powder packets to over 6,000 CVS and Walgreens locations this month. The retail expansion will feature two of the brand's popular flavors, Lemon Lime and Fruit Punch, widening BIOLYTE's reach and making its game-changing rehydration formula even more accessible to consumers nationwide.

Unlike traditional sports drinks, BIOLYTE On The Go uses dextrose instead of artificial sweeteners like sucralose, offering a cleaner energy source without triggering insulin spikes. Each BIOLYTE packet delivers 2.5 times more electrolytes than leading electrolyte powders. It also includes energy-boosting B vitamins and liver-supporting ingredients like milk thistle and gluconolactone. While ginger and dextrose help soothe stomach discomfort, the formula provides comprehensive relief for hydration and recovery. Available in 6-count boxes of Lemon Lime and Fruit Punch flavors, BIOLYTE On The Go is also NSF Certified, approved for HSA/FSA, and Medicare/Medicaid, making ultimate hydration accessible to all.

In addition to the retail expansion, BIOLYTE is unveiling an elevated packaging refresh designed to make a bold impact on the shelf. The redesign spans all product lines, including Ready To Drink bottles and On The Go packets. While BIOLYTE's medical-strength formula remains the same, the refresh features vibrant, bold colors, a simplified logo, and updated flavor names. These changes are designed to boost brand recognition and reinforce BIOLYTE's distinct position in the hydration category. This updated look reflects the brand's continued commitment to delivering premium, medical-grade hydration while improving the consumer experience from first glance to final sip.

"Our BIOLYTE - On The Go powder launch at CVS and Walgreens is a momentous milestone, allowing our brand to be even more accessible to consumers," said Jesslyn Rollins , CEO of BIOLYTE. "The rebrand also marks an exciting new chapter for the company. "We are dedicated to delivering clean, medical-grade products that people can trust, and we believe our new packaging will further establish BIOLYTE as a leader in the hydration category."

BIOLYTE's On The Go powder packets in Lemon Lime and Fruit Punch are now available nationwide at CVS and Walgreens locations. The 6-count boxes will retail for $9.99 . To find the nearest store, please visit drinkbiolyte.com.

About BIOLYTE

BIOLYTE is a medical-grade sports drink that combines the science of IV Hydration with the convenience of sports drinks. Developed by Anesthesiologist and IV specialist Dr. Luther C. Rollins , BIOLYTE's unique formula prevents dehydration and supports recovery—whether you're an athlete, always on the move, or navigating illness. BIOLYTE is available in both Ready To Drink and On The Go powder packets. Learn more at drinkbiolyte.com and follow along at @drinkbiolyte.

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SOURCE BIOLYTE