Matrix Partners promotes Kristy Boulos to newly created COO role; she previously served as vice president – account supervisor orchestrating campaigns for major pet industry clients

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Matrix Partners, a full-service marketing agency that focuses exclusively on the pet products industry, has announced the promotion of Kristy Boulos to the newly created role of chief operating officer. Prior to this change in title which is effective immediately, Boulos served as vice president – account supervisor. In this capacity, she was responsible for orchestrating comprehensive campaigns for several prominent pet industry clients, including Stella & Chewy’s, Central Garden/Adams, Charlee Bear, W.F. Young, Wee Away, Inaba, Jolly Pets, Van Ness, Natoo Pet Foods, Caru and more.

Buolos holds a Masters degree in Advertising & Public Relations from DePaul University in Chicago.

“As a member of the Matrix leadership team for more than twenty years,” said Dennis Abelson, senior partner, “Kristy has played an invaluable role in helping grow the Matrix brand. Her marketing expertise and ability to manage critical investments for our clients have been instrumental in helping Matrix Partners become the premier brand-building agency we are today.”

“As we embark on significantly expanding our strategic and marketing services, with a greater focus on direct-to-consumer as well as our proprietary Pet Parent research programs, Kristy’s leadership will be critical in managing our growing team,” added Don Tomala, managing partner.

For more than three decades, Matrix Partners has created pet brands that enrich the human-animal bond. Matrix has worked with brands at every stage, from concept development to launch and beyond. The company’s work has won top honors from various prestigious competitions, including the Hermes Creative Awards, Effie Awards, Graphic Design USA, dotCOMM Awards, and AVA Design Awards.