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Masi Agricola, Gebr. Heinemann launch limited-edition packaging for Rosa dei Masi rosé wine for the Norwegian travel retail market; packaging celebrates Norway's Constitution Day with label featuring Norwegian flag, illustration of rose petals

Jun 6, 2025 M-Brain Nordic News 1 min read

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June 6, 2025 (M-Brain Nordic News) –

Italian winery Masi Agricola has partnered with German travel retailer Gebr. Heinemann to launch a limited-edition packaging for its Rosa dei Masi rosé wine exclusively for the Norwegian travel retail market. The limited-edition packaging celebrates Norway's Constitution Day on 17 May and caters to growing traveller demand for distinctive products that evoke a sense of place and occasion. The wine is presented in a clear glass bottle that highlights its pale-pink hue with salmon and onion skin reflections. The design features Masi's label decorated with the Norwegian flag and a delicate illustration of rose petals. The Norwegian flag is featured on both the bottle and the carton of the limited-edition Rosa dei Masi.

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