Close

Mars launches new campaign aimed at raising consumer awareness by ‘reusing’ old, iconic advertisements and showcasing creative ways to leave a lighter environmental footprint in advertising; campaign part of Mars' Net Zero Roadmap

MCLEAN, Virginia Nov 28, 2023 Press Release 3 min read

Exclusive Industry Insights

By submitting, you agree to our Privacy Policy

Share this article:

MCLEAN, Virginia , November 28, 2023 (press release) –

In a first-of-its-kind digital and out-of-home campaign for the company, Mars revives iconic advertisements from beloved brands to engage and inspire the public around climate action. 

  • The Mars campaign is aimed at raising consumer awareness by ‘reusing’ old, iconic advertisements and showcasing creative ways to leave a lighter environmental footprint in advertising, following the recent publication of the Mars Net Zero Roadmap. 
  • The focus on engaging a wider consumer audience comes after a recent Ipsos/Mars survey involving over 14,000 people across the world’s seven largest economies found, on average, 69% of adults want businesses to focus on tackling climate change as much as, or even more than, economic issues. 
  • Andrew Clarke, Member of the Global Mars, Incorporated Leadership Team and President of Mars Wrigley, welcomed the campaign as a fun way to harness the power of iconic brands and marketing to inspire and drive consumer awareness.   

McLean, VA (November 28, 2023) – Mars, Incorporated launches a first-of-its-kind digital and out-of-home campaign that ‘reuses’ fan-favorite advertisements giving them a second life with new messages of hope and progress around climate.

The campaign, titled “Healthy Planet Productions”, follows the recent publication of Mars Net Zero Roadmap to accelerate action towards achieving Net Zero emissions by 2050, including a new Science Based Targets Initiative (SBTi) approved target to cut carbon emissions in half by 2030 across its full value chain.

Advertisements in the Mars ‘reused’ advertisement campaign will run in the U.S., U.K. and Mexico across Meta platforms and YouTube and will include out-of-home activations in select markets. In the U.S., the campaign will highlight advertisements for M&M's®, TWIX® and Ben’s Original™. The U.K. will feature Bounty®, M&M's® and TWIX®. Mexico will include M&M's®.

Andrew Clarke, Global President of Mars Wrigley, said consumers want to connect with brands on critical issues: “They share our urgency in tackling climate change, but it’s not always clear what companies are doing to deliver real change. That is why we decided to use our iconic brands in the adverts consumers know and love and deliver a message of hope and optimism on climate change. We are taking action now to reduce carbon emissions - from working with farmers to protect forests to sourcing renewable electricity. We want consumers to know we’re working on having tangible impact now.”

Barry Parkin, Chief Procurement and Sustainability Officer said, “When we launched our Net Zero Roadmap back in September, we talked about delivering real impact and the need to inspire and involve everyone in the challenge. With this campaign, Mars is taking the work we are doing across our value chain to reduce carbon emissions and making it easy for consumers to engage and feel good about the products and brands they know and love.”

The Mars ‘reused’ advertisements campaign reduced production emissions by cutting emissions and removing the need for travel, filming and set production by repurposing content; and it minimized remaining emissions by prioritizing carbon avoidance as a key consideration in decision-making and creative development, including forgoing emission-intensive animation techniques for more sustainable methods. Mars also partnered with organizations and businesses committed to sustainability and that hold industry designations, such as Certified Green Energy Offices and Studios.

Find more information on the Mars Net Zero Roadmap at www.mars.com/sustainability-plan/healthy-planet/net-zero-2050.

For media, please find a media kit of assets for download here: .

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistribute or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

Stay Ahead of Changes

Don't Wait. Stay Informed.

The world and your industry are changing too fast. You need to know what's happening, and our Legislation Monitor can help. It's a critical resource for anyone who wants to stay ahead of regulatory and legal challenges. Then, discover the other ways that Industry Intelligence Inc. can help your business.

Cookie Preferences

This website uses cookies to enhance your browsing experience, analyze site performance, and deliver personalized content. We use a minimal cookie to remember your preferences. For detailed information about our cookie usage, please review our Privacy Policy.