May 6, 2025 (press release) –
Mars, Incorporated, a global leader in pet care products and services, has announced the launch of AI- powered tools, enabling pet parents to easily monitor their pets’ health. This launch is part of Mars’ $1 billion investment in its Pet Nutrition business driving digital innovation, aimed at transforming the pet parent experience.
GREENIES Canine Dental Check, the first of the suite of tools, is available now in the U.S. This new digital AI tool makes monitoring the appearance of dog’s teeth and gums simple – all from a smartphone photo. The tools brings together Mars’ iconic and trusted brands and 90 years of science-backed innovation to give pet parents more insights into their pets’ health.
Digital-first dental health
Eighty percent of dogs suffer from gum disease but most pet parents remain unaware. With 38 percent of dog parents considering their pets the most important part of their lives and 32 percent identifying their dog’s illness as their greatest source of stress1, empowering pet parents to manage their dog’s dental health becomes even more critical. GREENIES Canine Dental Check bridges this gap, making it easy to detect signs of tartar buildup and gum irritation early, helping dogs stay happy and healthy.
- Snap a Photo – Take a quick picture of your dog’s teeth and gums using your phone.
- AI Analysis – The tool scans for signs of tartar buildup and gum irritation in seconds, using an AI model trained on over 53,000 images of dog mouths.
- Instant Insights – Pet parents receive easy-to-understand results, along with recommendations on next steps.
- Vet-Connected Support – For further guidance, users can consult a Licensed Veterinary Technician via Mars’ PETconnect by GREENIES service.
“For 90 years and counting, Mars has been making pet parenting better and now we’re making it easier than ever to monitor and support their pet’s health. GREENIES Canine Dental Check is just the beginning. By bringing together our iconic brands, and expertise across our science, diagnostics, veterinary and digital teams, we’re providing pet parents with the tools they need to better understand and care for their pets every day,” said Ikdeep Singh, global president of Mars Pet Nutrition.
With the pet care market anticipated to expand by 45 percent through to 20301 and pet parents expecting more digital experiences, today’s launch signals an important step to ensuring Mars is not only meeting the current expectations of pet parents but also anticipating future needs. Mars plans to expand its digital health portfolio throughout 2025 to offer tools that provide real time insights into overall wellbeing, all at the click of a button including IAMS Poopscan, an AI-powered tool designed to analyze a dog’s feces and monitor stool consistency, which may provide insights into their digestion and health.
1 Source: Mars
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