May 6, 2025 (press release) –
CESAR Canine Cuisine, part of the Mars family of brands, is introducing its latest product innovation, CESAR WARM BOWLS wet dog food recipes, a new microwavable food for dogs that’s guaranteed to get tails wagging.
CESAR WARM BOWLS dog food is made with real chicken as the No. 1 ingredient and comes in two delicious flavors — Slow Cooked Chicken & Beef Entrée with Vegetables and a Hint of Cranberry in Broth and Roasted Chicken Entrée with Sweet Potatoes & Broccoli in Broth. These recipes are 100 percent complete and balanced for adult dogs, and made with no artificial preservatives1, flavors, or colors and no fillers, so dog parents can feel confident giving their dog a tasty meal or topper to help keep them happy and healthy.
“Pet parents want to prioritize quality time with their four-legged friends, and the CESAR brand is focused on extending bonding moments to mealtime with this new, innovative product,” said Jean-Paul Jansen, chief marketing officer, Mars Pet Nutrition North America. “Inspired by the product spinning in the microwave, we hope this new dance will encourage pet parents to engage on social media, showing us their moves as well as their commitment to feeding a meal their dog will love and love them for.”
To celebrate the launch, the brand is partnering with professional dancer and “Dancing with the Stars” choreographer Alan Bersten, along with his beloved dog, Jeff, to introduce “The CESAR Spin.”
The dance duet creates a new bonding moment for dogs and their dog parents by giving four-legged friends a culinary-inspired experience with an irresistible aroma during their new mealtime routine. While the CESAR WARM BOWLS dog food warms up, dog parents can bond with their dog by learning “The CESAR Spin” dance, spinning together while their meal does the same in the microwave.
“As a dog dad, there’s nothing I love more than spending time with my best fur friend, Jeff, from taking him with me on tour to days together at home,” said Bersten. “Creating ‘The CESAR Spin’ dance, in celebration of the new CESAR WARM BOWLS dog food, allows me to provide a new way for pet parents to bond with their dogs over mealtime, and it’s a new culinary-inspired experience for Jeff. We can’t wait to see fans put their own spin on the dance!”
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