June 11, 2025 (CE Noticias Financieras) –
Araceli Becerril, director of corporate responsibility for L'oréal Mexico, noted that this will also serve to discourage the black market for perfume bottles.
June
In the urgent search for actions to mitigate climate change, global companies are joining the refill movement, a collective effort to promote the reuse of packaging and refill products instead of buying new ones, with the aim of reducing waste and minimizing environmental impact.
This initiative covers various sectors, from the paint industry to cosmetics and perfumery, in favor of the environment. It will also help to prevent the black market in perfume bottles.
This was reported by
The executive stressed that this is a global campaign that seeks to raise awareness of the need to reduce plastic waste and promote sustainability. It focuses on the reuse of packaging, both at home and at points of sale, to refill products such as soaps, detergents and personal care products.
In the case of L'oréal products, he highlighted, they are the same products, only less plastic; economic and environmental benefit; they are more accessible than the original version, it is sustainable beauty with the planet and pockets; ease of use, practicality and simplicity, innovation and commitment. "Refill is not an alternative, it is a new beauty ritual that allows us to look good."
Mexico, less water per person
In the presentation of the campaign, "Join the
"There are many consequences in the water issue, there is little quantity of it, we need to use it wisely, since with climate change the vital cycle for life is affected."
Only 54 days of clean air in Mexico City, in 2024
99.5% of Mexicans breathe polluted air, there were only 54 days with clean air in
To date, there is a great loss of biodiversity worldwide, and if the environment is not protected, there will be a lack of natural ingredients to make medicines, and the excess heat produces more viruses and pandemics, which tolerate this climate. In this regard, he stressed: "without biodiversity, there is no food".
L'oréal's commitments for 2030 are the circular economy. As well as reducing by an absolute 50% the use of virgin plastic in packaging of its products compared to 2019. Ensure that 50% of the materials used in packaging come from recycled or bio-based sources.
As well as reducing the intensity of product packaging by 20%, based on the year 2019. He cited that the company, since the 1970s started with the first environmental laboratory.
"If I had to simplify the whole transition to the issue of climate change, we must protect nature, water, sustainable supply, the ingredients used for the production of products, which are from renewable and sustainable sources," he remarked.
The company, with more than 60 years of history, has 23 brands, 2 factories in
They recycle water in their industrial processes and by 2030 they will reuse 100% of water, together with the National Chamber of the Cosmetic Products Industry (Canipec), by 2025 they will have collected more than 13 thousand tons of plastic.
Reach 46 million people in
If the world adopts a circular economy approach, by 2050 the volume of municipal solid waste could be reduced from more than 4.5 billion tons per year to less than 2 billion, according to a
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