May 8, 2025 (press release) –
Kormotech Group of Companies has introduced a refreshed concept for its super-premium pet food brand, Optimeal Holistic. The presentation took place at Kormotech’s booth during the 21st international trade show for pet food and pets, Zoomark earlier this month in Bologna, Italy.
The updated Optimea Holistic is designed for responsible pet parents who aim to extend the lives of their pets through balanced nutrition. The formulas are developed to support pets’ long-term health.
“Responsible pet parents recognize an animal’s right to care, attention, and support for both physical and emotional well-being — and they strive to uphold it,” said Roman Shpak, senior brand executive at Premium Brands. “High-quality nutrition is one of the most tangible expressions of daily care and a key factor in ensuring long-term health.”
The Optimeal brand was launched by Kormotech Group in 2013 and is now available in over 30 countries. The official brand relaunch is scheduled for this fall, with products set to be available to customers in September.
The product range will include both dry and wet food for cats and dogs, developed by a team of nutritionists and veterinarians from across Europe. The products are tailored to the nutritional needs of pets of different ages, sizes, and physiological characteristics.
Each Optimeal Holistic formula features carefully selected fresh and natural ingredients that ensure high digestibility and support the long-term health of cats and dogs. The recipes are also highly palatable — according to an Optimeal study in Germany, with the study finding that 93 percent of pets enjoy eating the food.
More than 80 percent of people consider pets part of the family, and more than half view them as full-fledged family members. They are willing to invest time and resources into the well-being of their cats and dogs: in 2023, people in the U.S. spent more on pet care than on their children. A 2025 survey revealed that 39 percent of Americans cut back on personal spending to afford expenses for their dogs.
“People are rethinking the role of their pets, recognizing the positive impact they have on their lives,” added Shpak. “They want to ensure their cats and dogs live long, active lives so they can enjoy many happy years together. Our renewed Optimeal Holistic is created precisely for these people.”
Kormotech is an international family-owned company with Ukrainian roots that has been producing high-quality pet food since 2003. The company manufactures products under the brands Optimeal, Delickcious, Club 4 Paws, Hav!, Miau! and My Love. Kormotech operates production facilities in Ukraine and the EU, offering a portfolio of over 650 products.
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