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Koenig & Bauer LinkedIn highlights business model expansion and 2D code innovation; Open House event showcases cutting-edge printing technology, dynamic product identification advancements, May 2025

May 15, 2025 Koenig & Bauer AG (KBA) (via LinkedIn) 3 min read

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May 15, 2025 (Koenig & Bauer AG (KBA) (via LinkedIn)) –

Koenig & Bauer AG (KBA) posted 8 LinkedIn updates from May 8 to May 15, 2025. The company's posts primarily focused on their successful "Expand Your Business Model" Open House event and the introduction of new 2D code technology for packaging. Let's delve into the key highlights from KBA's recent LinkedIn activity.

Expand Your Business Model Open House

The majority of KBA's posts during this period centered around their "Expand Your Business Model" Open House event held in Radebeul. This two-week event showcased the future of folding carton production through live demonstrations of advanced printing and postpress technology, workflow solutions, and the myKyana ecosystem. The Open House attracted a diverse group of industry professionals, including high-volume packaging printers, converters, and commercial printers looking to enter the folding carton and label markets.

KBA emphasized the event's focus on providing inspiration for new business models tailored to commercial printers, folding carton printers, and converters. The company shared overwhelmingly positive feedback from attendees across multiple countries, including Brazil, Argentina, Switzerland, the USA, and the UK. Visitors praised the event's hospitality, program content, and live folding carton productions.

Key features of the Open House included:

  • Live demonstrations of advanced printing and postpress technology
  • Presentations on workflow solutions and the myKyana ecosystem
  • Networking opportunities and direct engagement with KBA specialists
  • Insights into expanding business models for various printing sectors

The event's success was evident in the numerous positive testimonials shared by KBA, highlighting the value attendees found in the presentations, demonstrations, and networking opportunities.

Open House showcases future of printing
Positive feedback from Latin American customers
Swiss customers praise Open House event
International guests share positive experiences
Week two success highlights business expansion

2D Code Technology and Packaging Innovation

KBA also introduced a new series titled "More Than Just a 'Beep'," focusing on the evolution of product identification technology from traditional barcodes to dynamic 2D codes. This series aims to explore the challenges and opportunities presented by this technological shift in the packaging industry.

The company featured insights from Thomas Vollmuth, who discussed the biggest hurdles in 2D printing and how Koenig & Bauer's innovative solutions, including digital printing, are helping brands overcome these challenges. KBA positioned itself as a leader in equipping brands with tools to create innovative and engaging packaging using this new technology.

Key points from the 2D code technology series include:

  • The transition from traditional barcodes to dynamic 2D codes
  • Challenges in implementing 2D code printing
  • KBA's solutions for overcoming 2D printing hurdles
  • The potential for innovative and engaging packaging designs

This focus on 2D code technology demonstrates KBA's commitment to staying at the forefront of packaging innovation and providing cutting-edge solutions to their customers.

2D code printing challenges explored
Evolution from barcodes to 2D codes

In conclusion, Koenig & Bauer AG's LinkedIn activity during this period showcased their successful "Expand Your Business Model" Open House event and their focus on innovative 2D code technology for packaging. These posts highlight KBA's commitment to providing cutting-edge solutions and valuable insights to the printing and packaging industries, while also emphasizing their role in helping businesses expand and adapt to new technologies and market demands.

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