Los Angeles , February 18, 2025 (Industry Intelligence Inc.) –
As someone who started professionally in newspapers many moons ago, I couldn't help but feel conflicted upon hearing the news that the New York Times would be introducing new AI tools internally to handle such tasks as research and social media copy.
On the one hand, this is a perfect example of an AI strategy being utiized in many industries: companies leaning into AI to incorporate it on its own time table within roles that can be of benefit right away.
On the other hand, the mere idea of AI being brought into the sanctity of a newsroom--particuarly one such as the New York Times--would make anyone feel uneasy, to say the least!
So what should employers and employees do?
For employers, make it clear to your staff why you're implementng these changes now, how they can benefit if this is done now, and what kind of new opportunities could come of this for employees.
For employees, you simply need to lean into AI. There's no use fighting it. In fact, you're one of the lucky ones in that the New York Times is getting the jump on it now so that you can get a jump on it too.
(Nevin Barich is the CPG Analyst for Industry Intelligence Inc.)
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