June 13, 2025 (Heineken NV (via LinkedIn)) –
Heineken NV posted 18 LinkedIn updates from June 6 to June 13, 2025. The company's posts covered a wide range of topics, including sustainability initiatives, innovation, corporate social responsibility, and global operations. Let's delve into the key areas of focus for Heineken during this period.
Innovation and Research & Development
Heineken made a significant announcement with the opening of the Dr. H.P. Heineken Centre, a new Global R&D Centre dedicated to brewing innovation and next-generation product development. This €45 million investment, officially inaugurated by His Majesty King Willem-Alexander, marks a bold step forward in Heineken's EverGreen strategy. The 8,800 m² facility includes cutting-edge labs, sensory research areas, and packaging development spaces. It serves as a global hub connecting R&D teams across Mexico, South Africa, and Vietnam, and is built to the highest sustainability standards with an A++++ energy label.
This investment underscores Heineken's commitment to shaping the future of beer and beverages, bridging science, tradition, and creativity to craft innovative drinks for future generations. The centre's location next to Europe's largest brewery and near TU Delft further emphasizes the company's focus on combining academic knowledge with practical brewing expertise.
New R&D Centre Opens for Innovation
Sustainability and Circular Economy Initiatives
Heineken demonstrated its commitment to sustainability through various initiatives. In Itu, São Paulo, where one of its largest breweries is located, the company is creating a forest with 1.4 million seedlings, including lemon trees and native species. This project, part of the HEINEKEN SPIN initiative, aims to regenerate the soil, increase rainwater infiltration, and revitalize the land, showcasing Heineken's focus on regenerative agriculture and water conservation.
The company also highlighted its use of artificial intelligence to predict and prevent real losses in the present, particularly in retail. This technology is used to understand retail signals and anticipate risks such as stock shortages and sales declines, demonstrating Heineken's innovative approach to sustainability in its supply chain and operations.
Reforestation Project in Brazil
AI for Sustainable Retail Operations
Corporate Social Responsibility and Community Engagement
Heineken showcased its commitment to social responsibility through various initiatives. In Slovakia, the company participated in "Our City 2025," the largest volunteering event in the country. Employees engaged in activities such as painting fences, cleaning parks, and supporting local community centers, demonstrating Heineken's dedication to improving the communities where it operates.
The Cruzcampo Foundation celebrated its 30th anniversary, highlighting three decades of supporting young talent, culture, and society. The foundation has been instrumental in providing opportunities for growth, supporting purposeful projects, and offering tools to transform ideas into realities.
In Spain, Heineken participated in REDI's Corporate Pride event in Seville, where a company representative spoke about the role of businesses as drivers of diversity and inclusion. This engagement underscores Heineken's commitment to creating inclusive and diverse work environments.
Community Engagement in Slovakia
Cruzcampo Foundation 30th Anniversary
Participation in Corporate Pride Event
Brand and Product Innovations
Heineken introduced several brand and product innovations across its markets. In Spain, El Águila brand launched the "Golden Hour" campaign, celebrating the perfect moment to enjoy a beer based on consumer preferences. The campaign, "Savor your Golden Hour," pays tribute to everyday moments of relaxation and enjoyment.
In Italy, the Dreher brand underwent a significant renewal for summer 2025, including a complete restyling that emphasizes its iconic elements - the sun, the waiter, and the yellow and red colors. The brand also introduced a special edition beer, L'Adorata, a full-bodied lager with hints of malt and honey, available in limited edition in Southern Italy.
El Águila's "Golden Hour" Campaign
Dreher Brand Renewal in Italy
Employee Recognition and Development
Heineken highlighted its focus on employee recognition and development through various posts. The company showcased its internal recognition program, which celebrates projects developed by employees who embody the company's values and drive strategic priorities. Six initiatives were awarded, with the top two winners receiving a trip to Amsterdam to present their ideas to the global team.
The company also welcomed new professionals to Heineken Mozambique, emphasizing the importance of new talent in driving innovation, collaboration, and sustainability. In Slovakia, Heineken featured a young brand manager as part of its 30th-anniversary celebrations, showcasing how new generations of employees are shaping the company's modern face while respecting its traditions.
Employee Recognition Program Highlights
Welcoming New Talent in Mozambique
Featuring Young Talent in Slovakia
Other Noteworthy Updates
Heineken also shared updates on its recognition by Forbes as one of the 100 best companies to work for in 2025, its commitment to diversity and integrity, and an engineering challenge for UK-based students offering paid internships at Heineken breweries. These posts reflect the company's focus on employee satisfaction, ethical business practices, and talent development.
In conclusion, Heineken NV's LinkedIn activity during this period showcases a company deeply committed to innovation, sustainability, social responsibility, and employee development. From cutting-edge R&D investments to community engagement and brand innovations, Heineken continues to position itself as a leader in the beverage industry, driving positive change on a global scale.
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