Hazen Paper uses new optical technology to produce visual effects on yearbook’s cover for Naismith Memorial Basketball Hall of Fame; Hazen Paper is known for making 3D holographic images for magazines, lottery tickets, packaging and Super Bowl programs

October 15, 2024 (press release) –

Enshrinement week for the class of 2024 at the Naismith Memorial Basketball Hall of Fame is also a time to shine for Hazen Paper of Holyoke.

Hazen used new optical technology to produce visual effects on the yearbook’s cover, where it appears to move and change depending upon the angle of light.

The cover features a free-form Fresnel lens image of the Hall of Fame dome and a hologram of a floating basketball with other fresh visual elements and the names of 2024 enshrinees.

Enshrinement is this weekend, culminating in a ceremony at 6 p.m. Sunday at Springfield Symphony Hall . The red carpet show starts at 5 p.m.

“The Hazen holographic team has produced a unique seal and insignia that is secure and cannot be altered or replicated, as this book will be coveted by collectors from now until the end of time, because of the inductees it honors,” said company President John Hazen .

The yearbook cover was designed by agency GO of Hartford, Connecticut , and was printed and individually numbered for authenticity on an HP Indigo digital press by Starburst Printing of Holliston.

Hazen Paper is also famous for making 3D holographic images for magazines, lottery tickets, packaging and for the stadium-edition of Super Bowl programs.