April 14, 2025 (press release) –
Just in time for its theatrical debut on April 25, Gopuff is teaming up with Screen Gems/PlayStation Productions new horror film Until Dawn to help fans brace themselves for a night of fear. Starting April 14th, Gopuff customers in select cities can score an exclusive, free Until Dawn Survival Kit while customers nationwide can enjoy 15% off* the Until Dawn Shop on Gopuff with the code UNTILDAWN. But there’s a twist—both the Survival Kit and promotional offer are exclusively available at night, from 8:00 p.m. Until Dawn (5:00 a.m.) local time.
Until Dawn follows a group of friends who find themselves forced to relive the night again and again - only each time the killer threat is different, each more terrifying than the last. The only way to escape? Survive until dawn.
Playing off this theme, the Until Dawn Survival Kits are designed to keep customers stocked with the essentials they need to make it through a scary (movie) night and include an emergency blanket, flashlight, electrolytes, handwarmers, popcorn, candy, and even a movie ticket promo code, all in an Until Dawn branded backpack. Gopuff customers in select cities can receive the survival kit FREE with any purchase from the Until Dawn collection (in select cities** and while supplies last). The Until Dawn Shop features a similar array of products in custom collections like “Restock Your SafeHouse Essentials,” “Survival Snacks,” and “Dare to Drink.”
"At Gopuff, we’re always looking for new ways to bring unique and exciting experiences to our customers,” said Michael Peroutka, Head of Ads & Agency Partnerships at Gopuff. “With films and horror both being customer fan favorites, teaming up with Sony Pictures for an Until Dawn collaboration was a natural fit. Together, we’re tapping into the fastest-growing film genre to deliver a fun and immersive way for fans to bring the movie to life at home."
The film will also be promoted within the Gopuff app through video content and other brand messaging.
*Discount limited to one use per customer; code must be entered at checkout to access discount; only eligible between 8:00 PM - 5:00 AM local time.
**Survival Kits are available in select markets nationwide, including Los Angeles, New York City, Chicago, Dallas, Houston, San Francisco, Atlanta, Phoenix, Philadelphia, and Washington D.C., while supplies last.
ABOUT UNTIL DAWN:
One year after her sister Melanie mysteriously disappeared, Clover and her friends head into the remote valley where she vanished in search of answers. Exploring an abandoned visitor center, they find themselves stalked by a masked killer and horrifically murdered one by one…only to wake up and find themselves back at the beginning of the same evening. Trapped in the valley, they’re forced to relive the night again and again - only each time the killer threat is different, each more terrifying than the last. Hope dwindling, the group soon realizes they have a limited number of deaths left, and the only way to escape is to survive until dawn. Until Dawn releases exclusively in movie theatres April 25, 2025.
Directed by David F. Sandberg. Screen Story by Blair Butler and Gary Dauberman. Screenplay by Gary Dauberman and Blair Butler. Based on the PlayStation Studios video game. Produced by Asad Qizilbash, Carter Swan, David F. Sandberg, Lotta Losten, Roy Lee, Gary Dauberman and Mia Maniscalco. Executive Producers are Charles Miller and Hermen Hulst. The film stars Ella Rubin, Michael Cimino, Odessa A’zion, Ji-young Yoo, Belmont Cameli, Maia Mitchell and Peter Stormare.
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