June 13, 2025 (Fibre Box Association (FBA) (via LinkedIn)) –
Fibre Box Association (FBA) posted 5 LinkedIn updates from June 6 to June 13, 2025. The posts covered a range of topics including recycling initiatives, legislative developments, industry investments, and innovative packaging solutions. These updates highlight the dynamic nature of the packaging industry and its ongoing commitment to sustainability and growth.
Sustainability and Recycling Initiatives
FBA kicked off the week by highlighting National Donut Day, tracing its origins back to 1938 in Illinois. While seemingly unrelated to the packaging industry, FBA used this opportunity to remind followers about the importance of recycling, reinforcing the association's commitment to environmental responsibility.
In a significant development for sustainable packaging, Sonoco launched a new paper can in North America made from 100% recycled fiber, with up to 90% sourced from post-consumer materials. This innovative product replaces the conventional metal bottom with a fiber-based alternative, making the entire can-body fully recyclable. This advancement represents a major step forward in creating more environmentally friendly packaging solutions and demonstrates the industry's response to growing consumer demand for sustainable products.
National Donut Day promotes recycling
Sonoco launches fully recyclable paper can
Legislative Developments
The packaging industry is closely monitoring legislative developments that could impact their operations. FBA reported that New York's Packaging Reduction and Recycling Infrastructure Act has passed the Senate for the second consecutive year. The bill, which requires producers to reimburse recycling costs at an initial rate of 50%, increasing to 90% after two years, now faces a June 17th deadline for consideration in the Assembly. This legislation, if passed, could significantly affect the financial responsibilities of packaging producers and potentially accelerate the adoption of more sustainable packaging practices.
NY recycling bill advances in Senate
Industry Investments and Expansion
The packaging industry continues to see significant investments and expansion plans. Smurfit Westrock announced a $150 million investment to expand and modernize its operations in Brazil. This investment, to be implemented over 18 to 22 months, aims to improve service levels, delivery, and product quality. Notably, part of the funds will be directed towards artificial intelligence to boost forest productivity and reduce downtime, showcasing the industry's embrace of cutting-edge technologies to enhance operations.
In another strategic move, International Paper revealed plans to explore the establishment of a new facility in Salt Lake City, Utah, for the production of paper-based packaging. While specific details such as capital investment, facility footprint, and potential employment opportunities are yet to be disclosed, this development signals International Paper's commitment to expanding its production capabilities and meeting growing market demands.
Smurfit Westrock invests $150M in Brazil
International Paper explores new Utah facility
Industry Outlook
The updates shared by FBA paint a picture of an industry in transition, balancing growth with sustainability. The significant investments by major players like Smurfit Westrock and International Paper indicate confidence in the future of paper-based packaging. Meanwhile, innovations such as Sonoco's fully recyclable paper can demonstrate the industry's adaptability and commitment to meeting evolving environmental standards.
The potential passage of New York's Packaging Reduction and Recycling Infrastructure Act serves as a reminder of the changing regulatory landscape that packaging producers must navigate. As similar legislation gains traction in other regions, companies in the packaging industry may need to adapt their strategies and operations to comply with new requirements and consumer expectations.
Overall, these LinkedIn posts from FBA highlight an industry that is actively investing in its future, embracing sustainability, and preparing for regulatory changes. The focus on recycling, sustainable materials, and technological advancements suggests that the packaging industry is positioning itself to meet the challenges and opportunities of a more environmentally conscious market.
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