June 5, 2025 (press release) –
Esko unveils groundbreaking new AI-led label compliance innovation to drive efficiency and ensure quality
Esko has today (5 June 2025) launched a powerful new tool that streamlines complex processes to help brands meet packaging compliance standards, dramatically reducing costly errors, reworks, and regulatory risk.
Esko Comply offers an intelligent, automated way to validate critical components of product packaging and promotional materials, using customizable rules and AI to check labels and packaging for missing allergens, incorrect barcodes, FDA formatting violations, and other potential errors. A new module for the WebCenter packaging management solution, Esko Comply fully integrates with the Esko ecosystem, empowering teams to maintain full creative control while embedding compliance checks directly into the design and approval process.
“With this new innovation, we are complementing our existing preflight tools and bringing additional quality assurance validation to our customers’ workflows,” said Esko CMO Jan De Roeck. “Ensuring artwork compliance has traditionally been a time-consuming and error-prone process, involving multiple rounds of manual reviews and approvals.”
With this latest solution, we’re transforming compliance from a bottleneck into a competitive advantage by helping teams identify and address issues early and move faster with confidence.
Designed with input from compliance officers, brand managers, and creative teams, Esko Comply ensures artwork meets internal and external standards without disrupting creative workflows. “From creating custom rulebooks based on brand compliance and requirements like logo, copy, language, industry requirements and mandates, through to verifying barcodes and ensuring image accuracy, Esko Comply delivers complete flexibility and total quality assurance,” said Jan.
The new Comply tool features a host of key capabilities, including:
- Automated compliance checks: Instantly scan artwork for alignment with predefined brand and regulatory guidelines
- Custom rule configuration: Tailor compliance criteria to suit specific industry regulations or brand policies
- Audit trail and reporting: Maintain a detailed history of checks, approvals, and changes for full traceability
- Collaborative review tools: Enable cross-functional teams to review, comment, and resolve compliance issues in real time
- Automated image measurement: Set the required dimensions of images and logos for image position, dimensions, colors, and brand elements, and AI performs all measurements without additional operator input
At a time when brands and their labels and packaging suppliers are under increasing pressure to accelerate production cycles while meeting strict regulatory requirements, Esko Comply enables businesses to automate the process with a smart system that delivers enhanced collaboration, shared insights and files and ensures across-the-board compliance with common rules.
“As well as streamlining the review and approval process to accelerate the go-to-market of printed packaging, Esko Comply helps eliminate product recalls and reduce the risk of costly reprints.
“By embedding compliance into the heart of creative operations, Esko Comply has been developed to empower teams to focus on innovation and execution, without sacrificing accuracy or control.”
Available to the pre-release community ahead of wide release in November 2025, Esko Comply was presented to an audience of more than 500 packaging and labels converters, brand representatives and packaging experts as part of Esko World 2025, taking place from June 3-5.
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