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Epson Unveils Revamped Pricing and Trade-In Program to Bolster Small Business Success

Apr 4, 2024 Press Release 3 min read

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April 4, 2024 (press release) –

As businesses seek to maximize efficiency and minimize costs in today’s competitive landscape, investing in cost-effective and robust technology is more crucial than ever before. Epson today announced it is making it easier for small businesses to upgrade their printers to more powerful models that enhance productivity. Small businesses can take advantage of Epson’s revamped pricing across EcoTank Pro cartridge-free Supertank printers available through major retailers and on the Epson store. Additionally, users looking for a new printing solution can recycle an old printer in-store at select participating retailers for a discount on a new EcoTank model through the Trade In Trade Up (TITU) program.1

“Epson has made it even easier for small businesses to invest in state-of-the-art printing technology, offering impressive performance, and efficiency with its redesigned pricing strategy and Trade In Trade Up program,” said Megha Shukla, group product manager, Consumer Inkjet, Epson America, Inc. “Business owners are always looking for cost efficient, reliable, and convenient solutions. Epson strives to make innovative printing solutions more accessible, empowering businesses to streamline operations and stay ahead in today's dynamic market.”

Small businesses and workgroups that depend on heavy-duty performance to manage high-volume demands can rely on EcoTank Pro to maximize efficiency. Featuring high-capacity ink tanks, EcoTank Pro minimizes downtime for ink replacement, ensuring core operations continue without interruptions. The EcoTank Pro ET-5800 series includes two sets of ink bottles in the box to help boost productivity. Businesses can save up to 80 percent with low-cost replacement ink bottles vs. standard capacity color laser toner cartridges.2 With PrecisionCore® Heat-Free technology, EcoTank Pro delivers fast printing speeds and print-shop-quality output. Additionally, customers who purchase and register an EcoTank Pro printer are currently eligible for the Unlimited Ink for Two Years Program and receive reimbursement for replacement ink bottles.3

Revamped EcoTank Pro MSRP Pricing

EcoTank Pro cartridge-free Supertank printers are available through the Epson e-store and select retailers and e-tailers4 with up to $130 off original MSRP pricing:

Trade In Trade Up Program

Users can recycle their old printer from any manufacturer at select retailers including Best Buy, Office Depot, OfficeMax and Staples, and save up to $100 on an Epson EcoTank Pro and other select EcoTank models. This offer is currently eligible for in-store purchases only and not valid for orders placed online for in-store pickup.5

About Epson

Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson’s goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.

Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1 trillion. global.epson.com/

Epson America, Inc., based in Los Alamitos, Calif., is Epson’s regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson, please visit: epson.com. You may also connect with Epson America on Facebook (facebook.com/Epson), Twitter (twitter.com/EpsonAmerica), YouTube (youtube.com/epsonamerica), and Instagram (instagram.com/EpsonAmerica).

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