May 29, 2025 (Ellen MacArthur Foundation (via LinkedIn)) –
The Ellen MacArthur Foundation posted 15 LinkedIn updates from May 22 to May 29, 2025. The organization's posts covered a wide range of topics related to circular economy initiatives, sustainability in various industries, and policy recommendations. Let's explore the key areas of focus during this period.
Circular Economy and Sustainability Initiatives
The Ellen MacArthur Foundation continued to champion circular economy principles across multiple sectors. They highlighted TOMRA's appearance on BBC News, discussing the opportunities created by a circular economy. The foundation emphasized that circularity reduces pollution and emissions, secures material supply, and creates local jobs. They also stressed the need for policies, infrastructure, and design for recycling from the start.
In the fashion industry, the foundation announced Reniera O'Donnell's upcoming speech at the Global Fashion Summit, where she would share insights from The Fashion ReModel and discuss scaling circular business models. The foundation also shared progress on three pivotal drivers making a circular economy for fashion a reality, urging businesses to seize the opportunity and build economic resilience.
TOMRA discusses circular economy on BBC
Fashion Summit to explore circular models
Circular economy progress in fashion
Textile Recycling and Policy Recommendations
A significant focus was placed on textile recycling, with the foundation releasing a new report titled "The Textile Recycling Breakthrough." The report highlighted that over 125 million tonnes of raw materials are consumed by the global textiles industry each year, but less than 1% of fibres are produced from recycled textile waste. The foundation proposed polyester depolymerisation as a promising, scalable chemical recycling technology to address this issue.
The report outlined 10 levers, including Extended Producer Responsibility (EPR) schemes and recycled content mandates, to unlock a tipping point in textile recycling. These measures aim to boost feedstock access, secure long-term demand for recycled materials, cut production costs, and close the cost gap for recycled polyester.
Textile Recycling Breakthrough report released
Circular Design for Food
The foundation showcased the results of their Big Food Redesign Challenge, demonstrating how food can be designed for nature to thrive. They emphasized that circular design for food isn't just good for nature but also beneficial for businesses, offering enhanced economic resilience and new development opportunities.
The Challenge products were reported to be 18% better across metrics including climate, biodiversity, and soil health compared to the food industry average. The foundation encouraged businesses to implement circular design for food, highlighting upcycling as a valuable approach to managing food by-products that would otherwise be wasted.
Big Food Redesign Challenge results
Circular design benefits for food industry
Upcycling in circular food design
Environmental Impact and Policy
The foundation released a new film exploring how a circular economy can tackle global challenges, including climate change, biodiversity loss, and pollution. They emphasized that circular economy solutions are already happening and can have a significant positive impact on planetary boundaries.
In policy news, the foundation welcomed Jennie R. Romer as Director of Policy for North America, focusing on improving systems for e-waste, critical raw materials, food, and textiles. They also discussed the importance of recognizing circular practices in carbon accounting frameworks, noting that current systems often fail to reward emissions benefits from reuse, remanufacturing, and sharing models.
New film on circular economy solutions
New Director of Policy for North America
Circular economy in carbon accounting
Global Collaboration and Standardization
The foundation's China office co-hosted a workshop on Plastics Product Design Standards with the Foreign Environmental Cooperation Center (FECO). The event brought together 37 key stakeholders from government, industry associations, and leading global and Chinese companies to discuss improving local design standards, the role of standardization in enabling circular solutions, and addressing challenges in scaling reuse systems.
China workshop on Plastics Product Design
Conclusion
The Ellen MacArthur Foundation's LinkedIn activity during this period showcases their continued commitment to promoting circular economy principles across various sectors. From textile recycling and food design to policy recommendations and global collaborations, the foundation is driving significant conversations and actions towards a more sustainable and circular future.
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