May 30, 2025 (press release) –
Nearly 1,300 members gather for three-day event spotlighting the power of connection, idea sharing and innovation.
Nearly 1,300 members of the Dscoop global community converged on the California coast May 14-17 for three days of learning and connecting at Edge Long Beach. This year, the group's flagship event centered around the powerful idea sharing of the Dscoop global community, which celebrates its 20th year in 2025.
Dscoop is the largest digital print community in the world, now comprised of about 22,000 HP Industrial and HP Large Format users and partners across 96 countries. As the annual Edge event continues to show, the secret formula to industry growth might just be open communication — "Dscoopers" come together with joyful camaraderie and a genuine learn-and-share spirit.
In Long Beach, as the event's theme depicted, they confronted the industry's "next waves" — major forces like AI and economic trends that will crash into businesses left unprepared, while uplifting others with incredible momentum.
“Being at Edge is like being at a family reunion that keeps getting better. It's incredibly energizing and fulfilling," said Lee Reed, manager of prepress, digital color, wide format and media duplication at ABCO Inc.
The keynotes were a big part of that togetherness. The community experienced the perseverance stories of Daymond John and Tony Hawk, along with the cultural intelligence of best-selling author Erin Meyer, the strategic foresight of economist Taylor St. Germain and the provocative vision of AI expert Dror Globerman.
Attendees also experienced top-level industry education, with proven leaders sharing strategies from the field while outside experts offered fresh perspective on leadership, automation, branding and more. Edge included 60 educational sessions spanning six descriptive tracks — INNOVATE, SELL, INSPIRE, OPTIMIZE, ACCELERATE, and MAKE IT REAL.
Edge also featured a hub of innovation called the Solutions Showcase, which featured the equipment, tools and technologies of 76 year-round Dscoop partners, including executive partner HP. New this year was a dedicated AI Pavilion space for attendees to experience live demos and interactive tools that can help with workflow automation, predictive analytics, personalization and customer engagement.
As Dscoop's executive partner, HP was a headliner of the Solutions Showcase. The company announced new intelligent automation capabilities with the launch of HP Nio, an AI agent that provides real-time insights and predictive analytics to optimize press and production performance, as well as new features for HP PrintOS, HP Site Flow and HP Brand Centre. A team of HP experts were on hand to educate and support attendees and fellow partners.
"For two decades, HP and the Dscoop community have been driving the transformation of digital print — raising the bar for quality, versatility, productivity, cost efficiency and sustainability," said Haim Levit, SVP & Division President, HP Industrial Print. "This year at Dscoop, we celebrate that legacy and embark on a new journey — one in which AI will revolutionize the world of print as we know it today, opening a new era where presses become autonomous and workflows are connected, automated and orchestrated from creation to delivery.”
Jointly, Dscoop and HP also launched a new student grant program that will empower students to engage with community members and the industry at large, beginning with investments of $25,000 each by Dscoop and HP. Edge included students from several university and college print programs, and two of those students came on stage to announce the grant news.
"More than anything, Edge reminded us that the most powerful ideas and happen when passionate people simply show up, share openly and listen with intent," said Peter van Teeseling, Dscoop's executive director.
At Edge, he announced a new Clubs features coming soon to the Dscoop.com community platform, along with five upcoming, in-person events:
- Thailand Summit: August 6-8, 2025
- Cumbre de Medellín: August 28-29, 2025
- Milan Summit: November 6-7, 2025
- Edge Rockies, March 8-11, 2026
- Edge Slovenia, June 10-12, 2026
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