April 14, 2025 (press release) –
DOGTV Networks, the recently rebranded company behind the successful app and subscription service DOGTV, is excited to announce its latest venture, Unleashed by DOGTV, a new channel streaming a wide variety of free content for dog lovers and pet parents.
Launching initially on Amazon’s Fire TV Channels in the U.S. and Tugo TV in the U.S. and Canada, plus streaming on DOGTV’s YouTube channel, Unleashed by DOGTV signals a major demand-driven initiative from the business and the start of a planned widespread rollout. Unleashed by DOGTV will also soon be available on TCL International and Anoki AI’s LiveTVx (for GoogleTV devices), with several other services to follow shortly.
Unlike DOGTV, which has primarily focused on providing science-backed on-demand content for dogs to watch to help relieve boredom, stress and separation anxiety, Unleashed by DOGTV is a 24/7 streaming channel for dog lovers and owners. It is packed with expert-led, fun educational shows, as well as exclusive lifestyle and adoption programs, heartwarming stories, dogumentaries, and movies. There are already more than 250 hours of programming for the launch period, with new titles created by DOGTV Networks added every week.
Entertaining, family-focused and feel-good, the channel’s core content covers everything passionate pet parents need, from expert training tips and dietary advice to information about adopting a dog and the latest products to keep dogs happy and healthy. Unleashed by DOGTV talent includes high-profile celebrity trainers Chrissy Joy and Amber Aquart, veterinarians Dr Courtney Campbell, DVM and Dr. Ross Henderson, DVM as well as Kevyn Matthews, AKA The Dog Chef. Celebrity dog enthusiasts also put in an appearance from time to time, e.g. “Landman” star Billy Bob Thornton, who takes a lead in the musical show One Night Only.
Highlighted new productions created for Unleashed by DOGTV include:
- DOGSTAR – an exclusive showcase of the funniest, most adorable home videos submitted by viewers.
- THE ADOPTION SHOW – launching in May, this heart-warming and informative show profiles dogs in real time that are up for adoption in hundreds of shelters across the US. It will be updated weekly.
- PETS ADD LIFE – a weekly lively video podcast for pet lovers in partnership with the American Pet Product Association (APPA), hosted by Kristen Levine and Chris Bonifati.
“After more than 10 years of DOGTV and getting to know this market and its loyal audience better than anyone, we felt the time was right to expand our business with Unleashed by DOGTV. We are incredibly excited to begin this new streaming channel and we hope it will quickly have a pawprint across numerous platforms and be readily available to dog lovers everywhere.” said Beke Lubeach, CEO at DOGTV Networks.
“Dogs have such a unique place in our hearts and, without a doubt, are one of the most significant and popular niche interest areas – making them a perfect topic for our content. With a booming interest in pet wellness, coupled with our wide-ranging expert-led and exclusive programming, Unleashed by DOGTV will prove not only the perfect destination for dog lovers but also a compelling prospect for sponsors, advertisers and other potential partners,” she added.
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