Close

Diamond Comic Distributors secures US$50M joint acquisition bid from Universal Distribution and Ad Populum; bankruptcy court approves deal despite Alliance Entertainment objections

May 1, 2025 Publisher's Weekly 2 min read

Exclusive Industry Insights

By submitting, you agree to our Privacy Policy

Share this article:

May 1, 2025 (Publisher's Weekly) –

In a press release issued yesterday, Diamond Comic Distributors said that the U. S. Bankruptcy Court for the District of Maryland has approved a combined bid by Universal Distribution and Ad Populum to acquire the assets of the bankrupt company.

The two companies had filed a joint bid for $69.1 million for all of Diamond's assets with the exception of Diamond UK , an offer that was topped by Alliance Entertainment , whose offer eventually reached $85 million . Diamond accepted, and then rescinded, its agreement with Alliance, saying it favored the Universal/Ad Populum offer, only to reverse course and once again accept the Alliance bid. That deal fell apart in late April when Alliance terminated its agreement, charging that Diamond had mislead the company in not revealing it had lost the distribution business of one of its biggest vendors, Wizards of the Coast. Alliance then filed a lawsuit charging Diamond with fraud and seeking $8.5 million in damages.

Whether this new deal will finally settle the battle for Diamond remains a question. In a motion connected to the new agreement, Diamond asked the bankruptcy court to approve the deal quickly, possibly within a few days and not later than May 14 . Alliance objected to that timeframe in its own motion, explaining that its preliminary analysis of the bid suggests that the value of the offer doesn't exceed its own offer. The filing asks that Diamond's request to shorten the closing period be denied and replaced with a latter date to provide Alliance "and all other interested parties a chance to further evaluate the Universal/Ad Populum bid."

Under that agreement, reported to be for about $50 million , Universal will acquire the assets of Alliance Game Distributors, and Ad Populum will acquire the assets of Diamond Comic Distributors , Diamond Book Distributors, Diamond Select Toys & Collectibles, Collectible Grading Authority .

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistribute or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

Stay Ahead of Changes

Don't Wait. Stay Informed.

The world and your industry are changing too fast. You need to know what's happening, and our Legislation Monitor can help. It's a critical resource for anyone who wants to stay ahead of regulatory and legal challenges. Then, discover the other ways that Industry Intelligence Inc. can help your business.

Cookie Preferences

This website uses cookies to enhance your browsing experience, analyze site performance, and deliver personalized content. We use a minimal cookie to remember your preferences. For detailed information about our cookie usage, please review our Privacy Policy.