April 30, 2025 (De La Rue plc (via LinkedIn)) –
De La Rue plc, a global leader in authentication and security solutions, posted 6 LinkedIn updates from April 23 to April 30, 2025. The company's posts focused on their expertise in banknote design, authentication technologies, and upcoming innovations in the security sector. Let's delve into the key areas of focus for De La Rue during this period.
Authentication and Brand Protection
De La Rue emphasized the critical importance of rapid response to counterfeiting and illicit trade attacks. In an increasingly sophisticated threat landscape, the company stressed that organizations must shift from reactive to proactive approaches. De La Rue's blog post, "Rapid Response to Attack," explores how authentication technology and real-time data can be leveraged to make faster, smarter decisions when facing high-risk situations such as counterfeits, diversion, or data harvesting.
The company highlighted that any delay in detection or action against these threats can lead to significant consequences, including lost revenue, compromised intellectual property, and eroded customer trust. This underscores De La Rue's commitment to providing cutting-edge solutions that enable swift and strategic responses to protect brands and maintain consumer confidence.
Rapid response crucial in brand protection
Banknote Design and Innovation
De La Rue showcased its significant contributions to the banknote industry through insights from their DLR Analytics™ service. The company reported creating 86 new banknote designs, representing approximately 60% of new banknotes globally. Notably, De La Rue designed 40 new polymer banknote designs, accounting for 80% of new polymer banknotes worldwide, including the 2025 Libyan 20 Dinar. Additionally, about 55% of new paper/composite banknotes launched were designed by De La Rue, along with 38 circulating and commemorative banknotes.
These achievements underscore De La Rue's dominant position in banknote design and their commitment to innovation and quality. The company's expertise spans various materials and types of currency, demonstrating their versatility and comprehensive approach to currency solutions.
Furthermore, De La Rue announced their participation in the High Security Printing Latin America 2025 conference in Rio de Janeiro. Joanna Murray, Customer Solutions Manager, will present on "Achieving the Greatest Value from Your Banknotes." This presentation aims to explore how central banks and industry partners can make smarter decisions by combining strong data with clear insights, addressing international trends, the shift to polymer, and the impact of new technologies on banknote design and functionality.
De La Rue dominates global banknote design
Presentation on banknote value optimization
Future of Authentication
De La Rue teased a significant upcoming announcement that promises to "redefine how we approach authentication security." Through a series of posts, the company built anticipation for what they describe as the "next chapter" in authentication, setting a new standard in the industry.
The company emphasized its history of innovation and evolution in authentication solutions, highlighting its commitment to staying ahead of threats facing brands, governments, and economies. De La Rue positioned itself as a trusted partner in combating counterfeiting, fraud, and illicit trade, with solutions designed to be strong, scalable, and ready for future challenges.
While specific details were not revealed, the tone of these posts suggests a major development in De La Rue's authentication capabilities, potentially involving new technologies or approaches to security. This upcoming announcement reflects De La Rue's ongoing commitment to innovation and leadership in the security and authentication sector.
Teaser for major authentication innovation
De La Rue's trusted authentication solutions
Evolution in authentication capabilities announced
In conclusion, De La Rue's LinkedIn activity during this period showcases a company at the forefront of security and authentication technology. From their dominance in banknote design to their proactive approach to brand protection and the teasing of a major innovation in authentication, De La Rue continues to position itself as a leader in securing the world's currencies, brands, and supply chains. The company's focus on combining expertise, innovation, and data-driven insights demonstrates its commitment to addressing current and future security challenges in an increasingly complex global landscape.
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