April 10, 2025 (De La Rue plc (via LinkedIn)) –
De La Rue plc, a global leader in currency and security solutions, posted 5 LinkedIn updates from April 3 to April 10, 2025. The company's posts covered a range of topics including currency innovations, anti-counterfeiting measures, and government revenue solutions. Let's explore the key highlights from De La Rue's recent LinkedIn activity.
Currency Innovation and Public Engagement
De La Rue proudly announced that the Bank of Jamaica's communication campaign for its new series of Jamaican banknotes has been nominated for the International Association of Currency Affairs awards in the category of Best New Currency Public Engagement Programme. The campaign, which introduced polymer banknotes in the summer of 2023, was notable for its comprehensive approach to public education and inclusivity.
The Bank of Jamaica engaged with the visually impaired community early in the design process to ensure their needs were met in the redesigned notes. The pre-launch advertising campaign was extensive, utilizing various media channels including townhalls, posters, billboards, social media, website updates, Google popups, radio and TV ads, and dedicated episodes of the Bank's TV series. This multi-faceted approach demonstrates the importance of public engagement in successfully introducing new currency designs.
Jamaica's innovative banknote campaign nominated
Advanced Security Features in Banknotes
De La Rue showcased its commitment to banknote security with the introduction of Enhanced GEMINI™, a sophisticated level 2 print feature. This innovation enhances banknote security by revealing a hidden image under ultraviolet (UV) light, displaying two distinct colors that are intricately linked to the visible print design.
The Enhanced GEMINI™ feature offers practical benefits for day-to-day currency verification, allowing bank tellers to quickly validate notes using standard UV lamps. Moreover, the combination of one visible color and two fluorescent colors significantly improves resistance to counterfeiting attempts. This development underscores De La Rue's ongoing efforts to stay ahead of counterfeiters and maintain the integrity of global currency systems.
Enhanced GEMINI™ boosts banknote security
Government Revenue Solutions and Anti-Illicit Trade Measures
De La Rue highlighted its Government Revenue Solutions, which are designed to combat the shadow market that drains billions in tax revenue and fuels criminal networks. The company's secure tax digital stamp technology, data-driven compliance platforms, and real-time enforcement tools are helping authorities worldwide to close revenue gaps, increase tax recovery, and strengthen national security.
Further emphasizing their expertise in this area, De La Rue representatives Tim Long and Kay Johnston presented at the Tax Stamp & Traceability Forum in Cape Town. Their session explored the evolving role of physical and digital authentication in tackling illicit trade and strengthening supply chain security, showcasing De La Rue's latest innovations in this critical field.
Revenue solutions combat shadow markets
De La Rue presents at traceability forum
Pharmaceutical Supply Chain Security
In recognition of World Health Day, De La Rue highlighted the critical issue of counterfeit medical products and the importance of authentication in securing medicine integrity. The company works closely with health authorities and pharmaceutical manufacturers to deliver robust traceability and verification solutions. These efforts aim to ensure that critical treatments are genuine, protected from tampering, and safely delivered to patients in need.
This focus on pharmaceutical supply chain security demonstrates De La Rue's commitment to applying its expertise in authentication and traceability beyond currency, addressing crucial health and safety concerns in the global pharmaceutical industry.
Securing pharmaceutical supply chains
De La Rue's recent LinkedIn activity showcases the company's multifaceted approach to security and authentication across various sectors. From innovative currency features and public engagement strategies to tackling illicit trade and securing pharmaceutical supply chains, De La Rue continues to demonstrate its leadership in providing cutting-edge solutions to complex global challenges.
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