CP Kelco announces B Corp certification of its carageenan raw material provider Zanea Seaweed; company operates along the African coast, working with farmers who provide red seaweed as a raw material

In recognition of its commitment to sustainability, environmental and social responsibility, Zanea Seaweed Co., Ltd. has achieved B Corp Certification from the nonprofit B Lab. CP Kelco is the parent company of Zanea Seaweed Co., which was established as a local base of operations to works directly with farmers along the African coast who provide red seaweed as raw material for our GENU^®, GENUGEL^®, GENULACTA^®, GENU^® Texturizer, GENUTINE^® and GENUVISCO^® Carrageenans.

B Corp Certification is a unique designation that a company is meeting high standards by measuring its entire social and environmental impact. The ”B” stands for ”benefit for all,” which means this certification recognizes our holistic approach to prioritize people, planet and profit equally. Zanea Seaweed Co. was measured across a range of responsibilities as varied as…

Environment

Protecting the mangroves and nearby forest land, minimizing waste and deforestation by planting 20,000 trees per year.

Employees

Providing training, benefits, supplies, and a culture that improves the standard of living for women and children in the community.

Customers

Delivering a high-quality product. Customers can feel good about having a B Corp. certified supplier in their value chain.

Transparency and accountability are key factors. B Corps are legally required to consider the impact of their decisions on all stakeholders, not just shareholders. This accountability helps foster a business environment where companies are incentivized to pursue more sustainable and ethical practices.

The certification from B Lab serves as a trusted symbol for customers and consumers seeking socially and environmentally responsible products and services. It helps differentiate certified companies in the marketplace and builds trust with customers who prioritize sustainability.

Overall, B Corp Certification represents a commitment to using business as a force for good and provides a roadmap for companies to become more sustainable, accountable and impactful in the long term.