Coveris launches BarrierFresh MAP board trays reducing plastic by 90% in meat packaging; product maintains 21-day shelf life while offering recyclability for consumers

June 2, 2025 (press release) – 02.06.25

Coveris has launched a new board-based MAP tray solution for the meat, fish and poultry sector, reducing plastic by 90% whilst maintaining recyclability and shelf-life. 

Delivering a plastic reduction of up to 90%, Coveris’ new BarrierFresh MAP trays combine sustainably sourced board with its specially developed EVOH barrier film to deliver a fully printable, hermetically sealed, single-SKU pack that maintains product integrity and recyclability for the chilled meat, fish and poultry (MFP) category. 

Promising less plastic and more freshness, the new 21-day shelf-life packs function both on and off-shelf to deliver a unique shelf-presence, supported through a single packaging format.  

As the ideal solution for the breaded poultry, meat and fish category, as well as prepared food applications, BarrierFresh MAP trays are lightweight, stackable, and compatible with many existing machinery lines, subject to application. This launch offers manufacturers a sustainable alternative that does not compromise on product performance or shelf appeal. 

Will Mercer, Coveris Business Unit Paper’s Research and Development Director, said “our BarrierFresh MAP solution marks a unique breakthrough for this category, offering a reduced-plastic, reduced-packaging solution that delivers the same barrier performance and shelf-life benefits as traditional rigid plastic trays, whilst maintaining recyclability for the consumer. The launch of BarrierFresh MAP trays aligns perfectly with our vision of No Waste and supports the industry’s growing demand for reduced-plastic alternatives.” 

The launch of BarrierFresh MAP trays further expands Coveris’ portfolio of fibre-based recyclable packaging solutions, reinforcing its commitment to delivering market-leading sustainable innovations.