May 29, 2025 (Packaging News) –
Content creators Sorted Food will be hosting an exclusive, live-streamed event titled ‘ONLY CANS’, celebrating canned drinks, at MediaCityUK on 4 June.
During the live stream, which is in partnership with The Can Makers, the Sorted Food team will prepare a recipe, whilst sampling a selection of canned beverages to highlight the circularity of drinks in cans.
Recycling programme, Every Can Counts, will also be in attendance to demonstrate the recycling of beverage cans and provide facts around the importance of recycling.
Tim Conybeare, chairman of The Can Makers, said: “Our ongoing partnership with Sorted Food helps us reach a younger audience and raise awareness of the can as the perfect drinks container, not just for its environmental credentials, but also for the way it protects and presents great tasting drinks.
“This event is all about showing consumers what makes the can so unique and how, by making simple choices, we can all support a more sustainable future.”
The event is part of an ongoing campaign by trade body The Can Makers, which aims to raise awareness about the many benefits of canned beverages.
Ben Ebbrell, co-founder and chef of Sorted Food, said: “There’s so much variety out there now, from craft sodas to cocktails, and the fact that cans are endlessly recyclable makes it a really interesting conversation point with our global community of food lovers.”
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