March 10, 2025 (press release) –
Condé Nast Promotes Fran Tirado to Editor-In-Chief of Them
Condé Nast today named Fran Tirado as Editor-in-Chief of Them. In this new role, she will be responsible for overseeing editorial vision, content creation, and brand strategies across digital, video, and social platforms. Tirado has been the executive editor of Them since 2024 and will begin her new role today.
From in-depth storytelling on the fight for LGBTQ+ rights to intimate profiles of queer cultural vanguards, Them covers culture, entertainment, politics, and news through the lens of the LGBTQ+ community. Powered by a diverse team of journalists, editors, artists, and creatives, Them brings an original, distinct perspective to queer stories.
From Anna Wintour, Condé Nast Chief Content Officer and Global Editorial Director, Vogue:
“I’m thrilled Fran Tirado will be leading Them. She’s already become a key leader on the team and her editorial experience, her cultural understanding, commitment to advocacy, and her sense of humor are the qualities that Them thrives on. I look forward to working with her in her new role as Editor-in-Chief.”
From Fran Tirado, Editor-in-Chief, Them
“Them’s brand strikes the perfect balance between politics and pleasure — and anyone familiar with my work knows that’s also my whole aesthetic. As I’ve watched the LGBTQ+ mediascape change drastically in recent years, Them always stays ahead of the curve with adaptability, social media prowess, and integrity. At a pivotal time, I can’t imagine an editorial team better equipped. Working with them, and Anna, is an honor.”
Tirado is a podcaster, creative director, and editor with over 15 years of experience working in LGBTQ+ media and marketing. Prior to joining Them, she has led editorial teams at Gay Times, Netflix, Out, and Hello Mr., and worked with brands including Nike, HBO, Google, Apple, Meta, iHeart, and ViiV Healthcare on their marketing campaigns and initiatives.
Tirado is the founder of the annual Fire Island fundraiser Doll Invasion supporting trans creatives and initiatives. Her leadership has won her the Stonewall Vision Award and MTV's inaugural Logo Legends honor. Her editorial leadership at Hello Mr. won her Brooklyn's 30 Under 30 and her work honoring the life of Cecilia Gentili was nominated for a GLAAD award in Outstanding Online Journalism.
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