December 7, 2023 (press release) –
As its foodservice customers’ total business partner, The Coca-Cola Company has engaged a new strategic partner to support their success. CustomerX.i is a customer intelligence platform that analyzes outlets’ POS and loyalty data, delivering actionable insights to enhance guest loyalty and profitability.
By overlaying customers’ data with industry- and market-level trends, CustomerX.i and Coca-Cola make business recommendations to restaurants to increase guest visits and transactions. Early applications are new LTOs, menu optimization, personalized marketing and retargeting. Additionally, CustomerX.i and Coca-Cola measure the success of those efforts and continue optimizing recommendations.
At a time when operators must focus their attention on challenges related to labor and supply chain, CustomerX.i and Coca-Cola save them the time and complexity of analyzing data themselves. The strategic partnership benefits Coca-Cola customers from national chains to independent operators — and all those in between.
* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistribute or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.