Cargill announces launch of Genuine Zero, a chocolate without added sugar, aimed at the industrial confectionery, bakery and ice cream segment; the chocolate is lactose-free, has 40% cocoa in its composition and is sweetened with Eversweet

February 16, 2024 (press release) –

Cargill launched Genuine Zero, a chocolate without added sugar, aimed at the industrial confectionery, bakery and ice cream segment. The chocolate is lactose-free, has 40% cocoa in its composition and is sweetened with Eversweet, a technological solution from Cargill . Furthermore, it uses 100% cocoa butter, without the addition of other vegetable fats. Genuine Zero is available in kibble format, in 25 kg packages, and can be used in the production of Easter eggs, chocolate tablets, wafer topping and bakery in general, as well as ice cream topping.

Original Press Release:

Feb. 15 -- Cargill, Incorporated issued the following news release:

- Chocolate produced with stevia and 40% cocoa in the composition reinforces the offer without added sugar, already thinking about Easter

Following the trends of market diversification, healthiness and consumer well-being, Cargill increases its offer in the zero added sugar segment and launches Genuine Zero, chocolate without added sugar, aimed at the industrial confectionery, bakery and ice cream segment.

With premium quality and surprising flavor, Genuine Zero is also lactose-free, has 40% cocoa in its composition and is sweetened with Eversweet ® , one of Cargill's newest technological solutions, which makes up the high-intensity sweeteners portfolio. Furthermore, it uses 100% cocoa butter, without any addition of other vegetable fats, which guarantees an intense flavor, soft texture and shine.

The novelty, which arises from customer demand and research among consumers interested in versions without added sugar, hits the market in the format of kibbles – rectangular pieces of chocolate in smaller proportions, which make melting and handling easier. Available in 25 kg packages, the chocolate can be used in the production of foods such as Easter eggs, chocolate tablets, topping for wafers and baking in general, as well as topping for ice cream.

According to the Health Focus survey, carried out by Cargill , for 61% of Latin American consumers, processed foods could be healthier if sugars were reduced in their formulations. This reflects the consumer's quest to reduce sugar and make their everyday choices healthier, in an attempt to satisfy their needs for indulgence.

“There is a stigma that chocolate without added sugar doesn’t have as much flavor; with Genuine Zero, we want to show the market that it is possible to rediscover pleasure in this type of product, both for those who want to ensure the maintenance of healthy habits and for those who live with dietary restrictions”, says Ludmila Roseiro , leader of the Health & Nutrition Category from Cargill .

About Cargill

Cargill is a family-owned company committed to providing food, ingredients, agricultural solutions and industrial products to nourish the world in a safe, responsible and sustainable way. Situated at the center of the supply chain, we partner with farmers and customers to source, manufacture and deliver products that are vital to life.

Our 160,000 team members innovate with purpose, providing customers with the essentials so businesses can grow, communities thrive and consumers live well. As a family business with 159 years of experience, we look to the future and remain true to our values. We put people first. We exceeded our goals. We do the right thing – today and for generations to come. For more information, visit Cargill.com and our News Center.

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Source: Cargill, Incorporated

[Category: Packaged Foods & Meats , Regulatory and Legal]