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Canadian Real Estate Association LinkedIn highlights regulatory education and industry foresight; new FINTRAC course empowers REALTORS®, recognizing CEO's role in housing policy advocacy, addressing BC leadership transition challenge

Apr 2, 2025 Canadian Real Estate Association (CREA) (via LinkedIn) 3 min read

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April 2, 2025 (Canadian Real Estate Association (CREA) (via LinkedIn)) –

The Canadian Real Estate Association (CREA) posted 7 LinkedIn updates from March 26 to April 2, 2025. These posts covered a range of topics including educational initiatives, leadership recognition, industry challenges, and annual achievements. Let's delve into the key areas of focus for CREA during this period.

Anti-Money Laundering and Anti-Terrorist Financing Education

CREA demonstrated a strong commitment to educating real estate professionals on federal legislation regarding money laundering and terrorist financing. The association introduced a new FINTRAC course through their CREA Learning Hub, designed to provide crucial guidance for REALTORS® and brokers. This comprehensive course includes modules on identity verification, reporting procedures, record-keeping practices, and compliance measures. By offering this educational resource, CREA is taking proactive steps to ensure that real estate professionals are well-equipped to navigate complex regulatory landscapes and maintain the integrity of the industry.

New FINTRAC course for REALTORS®
Cours CANAFE pour agents immobiliers

Leadership Recognition and Advocacy

CREA's CEO, Janice Myers, received notable recognition by being named one of the Top 100 Lobbyists of 2025 by The Hill Times. This accolade underscores CREA's influential role in advocating for housing policies that address Canada's ongoing housing crisis. The association's focus on building resiliency, safeguarding the housing continuum, and protecting Canadian interests demonstrates its commitment to shaping effective and responsible housing policies at the national level.

CEO named top lobbyist for housing

Industry Challenges: Leadership Transition in British Columbia

CREA highlighted a significant challenge facing the real estate industry in British Columbia. According to the BC Real Estate Association, 47% of managing brokers in the province plan to step away from their roles within the next six years. This impending leadership gap poses potential challenges for the industry's future. CREA's focus on this issue demonstrates its proactive approach to addressing industry-wide concerns and fostering discussions about succession planning and leadership development in the real estate sector.

BC faces real estate leadership gap
Pénurie de leadership immobilier en C.-B.

2024 Annual Report and Achievements

CREA released its 2024 Annual Report, emphasizing a year of teamwork and impactful achievements. The association likened success to a marathon rather than a sprint, highlighting the collaborative efforts that led to significant milestones throughout the year. Key focus areas included advocating for housing solutions and strengthening REALTOR.ca, CREA's property listing website. This report not only showcases CREA's accomplishments but also reinforces its commitment to long-term, sustainable progress in the Canadian real estate industry.

2024 Annual Report highlights collaboration
Rapport annuel 2024 : travail d'équipe

Conclusion

CREA's LinkedIn activity during this period reflects an organization deeply committed to professional development, industry advocacy, and addressing key challenges in the Canadian real estate sector. From introducing educational resources on critical regulatory issues to highlighting leadership recognition and industry trends, CREA continues to position itself as a leading voice in shaping the future of real estate in Canada. The association's focus on collaboration, long-term success, and proactive problem-solving demonstrates its dedication to supporting real estate professionals and advocating for sustainable housing solutions across the country.

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