January 1, 2025 (press release) –
Your post-holiday agenda in a nutshell? Snuggled under a warm blanket with your cravings in reach. So, we crafted something special that rolls the holiday magic straight into the new year. Say hello to our coziest Flavor of the Month yet: Cinnamon Roll. This January, we’re putting a flavorful twist on a classic bakery favorite and are sweetening the deal with our new Baskin-Robbins Rewards™ program.
Our Flavor Experts have transformed your fave pastry into a delicious and cozy ice cream. Cinnamon Roll is made with real cinnamon and features cinnamon roll ice cream, dough pieces and gooey cinnamon cream cheese flavored swirls. Each pink spoonful is like a warm hug—and it’s just as dreamy in our signature Milkshakes.
Sweeten Your Year with Baskin-Robbins Rewards
What’s better than ice cream? Earning sweet perks every time you treat yourself! Baskin-Robbins Rewards makes it easy to celebrate the little moments with big smiles. Whether you’re celebrating making it through the first Monday in the New Year or basking in the sweet rewards of your winter arc glow-up, you know where to go to sweeten things up. But what if we sprinkled a little something extra on all that goodness?
Sign up now, and every time you order with us, there will be more yay heading your way. Each purchase brings you closer to a sweet reward made specially for you. Ordering through the BR App makes it even easier. Plus, you'll score a free scoop* like our new Cinnamon Roll Ice Cream just for signing up.
Order Ahead in the BR App
Get your faves faster and order our new Cinnamon Roll Ice Cream in the BR App. This fan favorite is available for a limited time and can be ordered for pick up in as little as 15 minutes. And the best part, every order brings you closer to earning tasty rewards.
We love seeing your sweet moments! Share your celebrations with us on Instagram, TikTok, Twitter and Facebook.
To stay up to date on all things Baskin-Robbins®, sign up for our email news alerts at news.baskinrobbins.com/alerts.
*For more information about Baskin-Robbins Rewards, please see our Terms of Use.
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