April 2, 2025 (Avery Dennison Corp. (via LinkedIn)) –
Avery Dennison Corp. posted 20 LinkedIn updates from March 26 to April 2, 2025. The company's posts covered a wide range of topics, including sustainability initiatives, innovation programs, retail technology, and corporate social responsibility. Let's explore the key areas of focus for Avery Dennison during this period.
Sustainability and Circular Economy
Avery Dennison demonstrated a strong commitment to sustainability and circular economy principles. The company released a white paper titled "Pressure-sensitive labels and their role in making packaging circular," which explores how brands, packaging decision-makers, and recyclers can unlock new opportunities for making packaging circular. The paper highlights that while sustainability targets are set, the industry is struggling to meet them, with 80% of brands falling short of their waste and recycling goals.
The company emphasized that recyclability depends on the entire system, from packaging design and material selection to the recycling process. They shared key insights, including that mechanically recycled PET and HDPE produce 70% fewer emissions than virgin plastics, and that the European Union's PPWR mandates 10% reusable beverage packaging by 2030, with an aspirational goal of 40% by 2040.
Avery Dennison also highlighted their innovative solutions, such as wash-off adhesives that enable plastic recycling and RFID technology that enhances traceability, showcasing how labels are transforming how brands tell their sustainability stories.
Packaging circularity white paper released
Circular packaging insights shared
Label innovations drive sustainability
Innovation and Technology
Avery Dennison showcased its commitment to innovation through various initiatives. The company announced the opening of applications for AD Stretch Cohort 4, an equity-free program offering funded pilots with real-world applications, access to global industry leaders, and mentorship. The program focuses on two key themes: brand protection and security to combat counterfeiting, and circularity and sustainable packaging.
In retail technology, Avery Dennison highlighted the transformative power of RFID enablement. They shared insights on how RFID technology can reduce stockouts, improve accuracy, and offer benefits beyond retailers' needs, aiding suppliers in reducing costs and streamlining operations. The company also showcased its Embelex portfolio, which brings seamless, on-demand customization to life in retail experiences, as demonstrated in their partnership with the Dallas Cowboys Pro Shop.
AD Stretch Cohort 4 applications open
RFID benefits for retailers highlighted
Embelex powers Cowboys Customs experience
Sports and Fan Engagement
Avery Dennison emphasized its role in enhancing fan engagement and inclusivity in sports. The company highlighted its partnerships with top leagues and teams, bringing innovation to team sport apparel. Examples include the LALIGA VS RACISM kits and connected jerseys for The British & Irish Lions, demonstrating how on-garment branding and smart technology can amplify impact in sports.
As the 2025 MLB season kicked off, Avery Dennison showcased its support for partners across the league. Their initiatives include customization kiosks at ballparks nationwide and jersey roller coasters, elevating the fan experience with premium custom names, numbers, and jerseys. The company highlighted its work with the MLB Flagship Store in NYC, Toronto Blue Jays, New York Yankees, Texas Rangers, and Los Angeles Dodgers.
Innovations in sports apparel highlighted
MLB season fan experience enhancements
Corporate Social Responsibility
Avery Dennison showcased its commitment to social responsibility through various initiatives. The company highlighted its partnership with the Avery Dennison Foundation (ADF) in supporting Womanity, an organization dedicated to empowering Afghan girls through education and skill-building. This program ensured quality education for more than 3,000 students and training for 278 teachers in science and modern teaching methodologies.
The company also shared updates on its sustainability strategy, emphasizing that sustainability is not just a responsibility but a strategic advantage. Avery Dennison's approach involves embedding sustainability into their business model to drive efficiency, align with customers' evolving needs, and reduce environmental impact.
Support for Afghan girls' education
Sustainability as strategic advantage
Supply Chain and Logistics
Avery Dennison addressed supply chain challenges and innovations in several posts. The company shared insights from Dr. Bill Hardgrave, President of the University of Memphis, on how RFID and item-level visibility are transforming retail operations. They also highlighted the importance of supply chain visibility in creating real impact, particularly in the pharmaceutical industry.
The company released a whitepaper based on insights from 250 apparel leaders, revealing the harsh truth about unexpected supply chain challenges and why immediate action is needed. This underscores Avery Dennison's focus on addressing critical industry issues and providing solutions.
RFID transforming retail operations
Pharmaceutical supply chain visibility
Apparel supply chain challenges whitepaper
Other Updates
Avery Dennison also shared updates on employee experiences, cultural celebrations, and industry events. These included a feature on Sheïla Yanes, a Production Engineer in Turnhout, highlighting the company's Early Career program, and announcements of participation in events like LogiPharma 2025 and DX3 Canada 2025. The company also posted cultural greetings for Eid and Hari Raya, demonstrating their global presence and cultural awareness.
In conclusion, Avery Dennison Corp.'s LinkedIn activity during this period showcases a company deeply committed to sustainability, innovation, and social responsibility. From circular economy initiatives to technological advancements in retail and sports, Avery Dennison continues to position itself as a leader in materials science and manufacturing, driving positive change across various industries.
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