April 16, 2025 (Avery Dennison Corp. (via LinkedIn)) –
Avery Dennison Corp. posted 17 LinkedIn updates from April 9 to April 16, 2025. The company's posts covered a range of topics, including sustainability initiatives, product innovations, corporate milestones, and strategic partnerships. Let's delve into the key areas of focus for Avery Dennison during this period.
90th Anniversary Celebration
Avery Dennison proudly announced its 90th anniversary, marking nine decades of innovation and growth since founder Stan Avery invented the first self-adhesive label in 1935. The company emphasized its commitment to shaping the future with the same passion and purpose that has defined its history. This milestone highlights Avery Dennison's long-standing impact on the industry and its continued focus on innovation, community empowerment, and sustainability.
90 years of innovation and impact
Sustainability and Circular Economy Initiatives
Avery Dennison demonstrated a strong commitment to sustainability and circular economy principles. The company expanded its solutions to address pressure-sensitive label liner challenges, introducing LinrSave™ linerless labels for food, beverage, and home care markets, and XeroLinr™ DT™ for cardboard and paper applications. The AD Circular™ program enables customers to recycle release liners, while LinrConvert™ transforms liners into protective overlaminate films, driving efficiency and reducing waste.
The company also published a white paper titled "Pressure-sensitive labels and their role in making packaging circular," which explores how consumer preferences, spending expectations, and ROI are driving brands' use of sustainable packaging solutions. This publication underscores Avery Dennison's commitment to educating the industry on sustainable practices and circular economy principles.
Circular economy innovations in labeling
Sustainable packaging white paper insights
Critical questions on circular packaging
Product Innovations and Digital Solutions
Avery Dennison showcased several product innovations during this period. The company highlighted its Digiline industrial emblems, designed for tough workwear environments, featuring high-temperature industrial washing resistance and Oeko-Tex certification for environmental responsibility. Additionally, they introduced an exclusive NFC patch in collaboration with the Golden State Warriors and Coinbase, demonstrating how technology can enhance fan experiences and create value for partners.
The company also promoted its Digital Consumer Engagement solution, which bridges the gap between physical apparel and digital experiences. This end-to-end solution aims to help teamsports and performance brands build deeper, more valuable relationships with fans through digital interactions.
Durable Digiline industrial emblems
NFC patch enhances fan experience
Digital Consumer Engagement solution
Supply Chain Strategies and Industry Insights
Avery Dennison addressed supply chain challenges in the fashion industry through a series of posts promoting a white paper on strategies to boost efficiency, reduce waste, and protect profits. The company emphasized the importance of leveraging data and technology for a more efficient, transparent, and profitable fashion supply chain. They also shared insights from Opal Portis, VP of Supply Chain at Fabletics, on turning disruptions into opportunities through smarter, more agile operations.
Fashion supply chain efficiency strategies
Traceability and sustainable growth insights
Supply chain agility with Fabletics VP
Corporate Social Responsibility and Diversity Initiatives
Avery Dennison highlighted its commitment to social responsibility through various initiatives. The company partnered with UNICEF Türkiye's SAVE initiative, helping teens affected by child labor return to formal education. This program has already assisted over 185 students in taking steps toward brighter futures through new skills and renewed hope.
In the realm of diversity and inclusion, Avery Dennison Europe announced its membership in myGwork, an LGBTQ+ Business Community. This partnership aims to promote diversity, equity, and inclusion for everyone, emphasizing the company's commitment to creating an inclusive work environment where employees can bring their whole selves to work.
Supporting education with UNICEF Türkiye
Joining myGwork LGBTQ+ community
Industry Events and Leadership
Avery Dennison participated in several industry events, including the Threading Up textile circularity event in Brussels, where they shared insights on Textile Sorting and Recycling and the Digital Product Passport. The company also announced its participation in the upcoming National Postal Forum, where they plan to showcase their latest smart label solutions for boosting parcel throughput and reducing errors.
In leadership news, Avery Dennison announced the appointment of Anil Kumar Sharma as the new Senior Vice President & General Manager for Materials Group, North America. With over 15 years of experience at the company, Sharma brings expertise in innovation and a strong focus on sustainability to his new role.
Insights from Threading Up textile event
National Postal Forum participation
New leadership appointment announced
Other Updates
Avery Dennison also shared updates on their latest Newness catalog for apparel decorations, providing designers and brands with up-to-date material trends and art direction. This resource aims to simplify the process of finding perfect apparel decorations for seasonal collections, jerseys, and merchandise.
In conclusion, Avery Dennison Corp.'s LinkedIn activity during this period showcases a company deeply committed to innovation, sustainability, and social responsibility. From circular economy initiatives to digital solutions and industry leadership, Avery Dennison continues to position itself as a forward-thinking leader in the labeling and packaging industry.
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