May 30, 2025 (Contify Retail News) –
Key Highlights:
* Asahi Soft Drinks Co., Ltd. will release the limited-time 'Mitsuya Cider Blue Sky Label' on June 3rd, available at convenience stores and mass retailers from early July.
* The 'Mitsuya Cider Blue Sky Label' features an original package design expressing a crystal-clear refreshing feeling with a blue sky, symbolizing summer.
* The contents of the 'Mitsuya Cider Blue Sky Label' are the same as regular 'Mitsuya Cider,' with a QR code on the back linking to a special website featuring videos of influencers.
Original Press Release:
May 30 -- Asahi Beverages Co., Ltd. issued the following news release:
Asahi Beverages Co., Ltd. (Headquarters: Tokyo, President: Taichi Yonei) will release a limited-edition 'Asahi Cider Blue Sky Label' on June 3rd. The 'Asahi Cider' (PET 600ml) will be available at convenience stores from June 3rd, while the 'Asahi Cider' (PET 500ml) and 'Asahi Cider Zero' (PET 500ml) will be sold at major retailers from mid-July. The 'Asahi Cider Blue Sky Label' is a limited-edition product that represents the theme of the year, 'The Moment of Clarity.
Asahi Cider,' with an original package design that expresses the refreshing feeling of a clear blue sky. The design features illustrations of cirrus clouds and the sea, which symbolize summer, on a blue background, making you want to drink 'Asahi Cider' under the blue sky. The design brightens up the drinking scene at outdoor events and summer festivals, while the taste remains the same as the regular 'Asahi Cider.'
By scanning the QR code on the back, you can access a special website featuring a video of IKUSHAMO (Erika Toda and SHISHAMO) and other influencers enjoying 'Asahi Cider' in a fun and refreshing way. From June 23rd, we will launch the 'Clear! Asahi Summer Festival Campaign,' where you can win original prizes.
The 'Ice-Point Asahi Cider' vending machine, which can cool 'Asahi Cider' to minus 5°C using a dedicated cooling unit, was first introduced in 2014 to commemorate the 130th anniversary of the 'Asahi' brand. The machine, developed jointly by Asahi Beverages Technology Institute and Fuji Electric, is equipped with a unique cooling system that preserves the carbonation of 'Asahi Cider' to the extreme. The machine has been installed at approximately 3,200 locations across Japan, mainly at tourist spots and commercial facilities.
The 'Asahi' brand, which has been around for over 140 years, aims to be the most 'heart-moving carbonated beverage' and the most loved sustainable brand. This year's theme, 'The Moment of Clarity,' is reflected in the products and promotional activities that allow customers to enjoy the refreshing feeling of 'Asahi Cider' during the summer festival season.
Disclaimer: The Above Content is Auto-Translated
[Category: Containers and Packaging, Soft Drinks, Beverage and Tobacco, New Offerings]
Source: Asahi Beverages Co., Ltd.
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