Asahi Beer refreshes packaging design of Super Dry; new can-like design retains 'raw jockie can' slanted liquid color, features an octagonal frame for improved visibility, includes Super Dry Drinks logo on back to express dynamism of beer foam flowing in

May 1, 2025 (press release) –

Key Highlights:

* Asahi Beer Co., Ltd. has refreshed the packaging design of 'Asahi Super Dry' with a new can-like design.

* The new design retains the 'raw jockie can' slanted liquid color and features an octagonal frame for improved visibility.

* The Super Dry Drinks logo is placed on the back of the can to create a vibrating sensation.

Original Press Release:

April 30 -- Asahi Beer Co., Ltd. issued the following news release:

Asahi Breweries, Ltd. (headquarters: Tokyo ; President: Kazuo Matsuyama ) will be revamping the packaging design for its Asahi Super Dry draft cans, which naturally produce fine foam when opened, and will gradually switch over to new packaging starting with batches produced in May.

The can packaging retains the diagonal liquid color characteristic of a draft mug can, but uses an octagonal frame similar to that of regular "Super Dry" to improve visibility. The back of the can features a large "SUPER "DRY"" logo, expressing the dynamism of beer foam flowing in.

Starting April 22nd , the "Let's all enjoy mug cans! Cheers with bubbles! Mug Can Series Campaign" will be held for the "Mug Can Series" such as "Super Dry Draft Mug Can," "Style Free Draft Mug Can," and "Clear Asahi Mug Can."
Campaign site: https://www.asahibeer.co.jp/cp/foe/250415-250630/

We will continue to provide customers with consistent brand value and a special drinking experience, aiming to encourage consumption and "create a delicious, enjoyable lifestyle and culture that exceeds expectations."

Disclaimer: The Above Content is Auto-Translated

[Category: Containers and Packaging , Packaging, Beverage and Tobacco, Liquor, Wine, and Beer, New Offerings]

Source: Asahi Beer Co., Ltd.