Holmen Iggesund to explore logistical challenges, packaging opportunities through its Unbox digital event series on May 11; event to feature speakers from last mile delivery and tech company Airmee, ecommerce retailer Babyshop, packaging consultancy Packz

Sample article from our Logistic & Supply Chain

May 9, 2022 (press release) –

The typical e-commerce shopper now spends an average of more than $1,000 per year on consumer goods purchases alone*. An excellent opportunity for many brands but also a development that puts pressure on global logistical chains and solutions. On May 11, Holmen Iggesund will explore logistical challenges and packaging opportunities with industry experts and leaders. How can purposeful packaging contribute? What are the new design demands and is there a conflict between convenient e-commerce experiences and sustainability? 

Unbox is Holmen Iggesund’s digital event series. In the coming episode, distribution companies, brand owners, and packaging designers are invited to cover different perspectives of logistics and the supply chain. Peter Hesslin from the last mile delivery and tech company Airmee has worked with customer-oriented logistics for many years. Carl Lundberg is the COO of Babyshop, an e-commerce retailer working with more sustainable methods while covering many different markets and products. Dick de Koning is a Founding partner of Packz, Dutch packaging consultants and advisors offering expertise in smart and sustainable packaging solutions. 

“Holmen Iggesund wants to offer the best possible solutions for our customers, and one of the most important aspects is listening and learning from the world around us. The pandemic has changed consumer behaviors, e-commerce has become the new normal, and branding has moved from stores to paperboard boxes. That’s only a few reasons why logistics is such an important topic for our customers and us”, says Jennie Majgren, Director Marketing & Brand Management for Holmen Iggesund.  

Holmen Iggesund believes packaging has an important role in this transformation of logistics and wants to highlight opportunities relevant for the future. 

“Apart from the invited experts, we have also met with brands, designers, and influencers offering further perspectives on logistical solutions and examples of more sustainable packaging. We also share a digital guide on the theme offering practical guidelines. We want to learn from external experts but also offer the expertise and knowledge we have”, says Jennie Majgren.  


Unbox #4 will be broadcasted on May 11. Learn more and register for Unbox at iggesund.com/unbox  

More about Unbox  

In 2021, Holmen Iggesund launched Unbox, a series of digital events designed to explore the challenges and opportunities brands face today and in the future. Previous Unbox episodes has focused on changes in consumer behavior, circularity, and how the concept of premium is constantly evolving.   

*Datareportal, Global Overview Report. The full report can be found here.

For further information, please contact: 

Cavit Onur, Brand Owner Manager 

Jennie Majgren, Director Marketing & Brand Management 

Holmen Iggesund is the premium paperboard company for purposeful solutions. We invite our customers and partners to be part of creating the next generation of sustainable packaging solutions and graphical applications together with us. We are part of the Holmen Group, relying on our own sustainably managed forests to ensure a renewable material for centuries to come.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

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