Postmedia launches newly redesigned 'Driving' website with responsive design for desktop, smartphone, tablet viewing, with new advertising opportunities

Kendall Sinclair

TORONTO , October 17, 2013 (press release) – Newly Restyled with Responsive Design for Greater Performance

Postmedia Network is pleased to announce the launch of its newly restyled automotive product, Driving built with responsive design for optimal desktop, smartphone and tablet browsing. Refocused with the auto buyer and enthusiast in mind and reaching approximately 2 million Canadians weekly*, Driving now offers its readers more than double the automotive content as well as new and innovative ad opportunities for advertisers.

As the go-to resource for the new car buyer covering the Canadian auto industry with breaking car news, car reviews and auto events, Driving’s team of award-winning journalists including David Booth, Brian Harper, Graeme Fletcher and Derek McNaughton deliver compelling and original stories. Located across the country, Driving’s team of journalists gives readers the information they need and want first to stay current on the latest automotive trends and research new and used cars.

“Our goal was to develop a vibrant digital product that offered more to auto buyers and enthusiasts as well as advertisers,” said Wendy Desmarteaux, Senior Vice President, Digital, Postmedia Network. “The new Driving is more interactive and engaging, features our award-winning automotive journalists and delivers highly engaged audiences to advertisers through custom ad options.”

Driving provides a streamlined and attractive design, intuitive navigation and an immersive user experience. Driving also features large vehicle photo galleries and integrated social media to allow readers to engage with and share cars and articles they find directly from their desktop, tablet and smartphone. Advertisers can choose from a number of new and powerful ad opportunities from rotator ads to custom display ads.

Driving is easily and readily accessible in the automotive section of each of Postmedia’s newspaper websites and at www.driving.ca.

*Across all platforms; Website Source: comScore Canada April/May/June 2013 – 3 month avg.; Print Source: NADbank 2012

About Postmedia Network Inc.
Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A, PNC.B), is the largest publisher by circulation of paid English-language daily newspapers in Canada, representing some of the country’s oldest and best known media brands. Reaching millions of Canadians every week, Postmedia Network engages readers and offers advertisers and marketers integrated solutions to effectively reach target audiences through a variety of print, online, digital, and mobile platforms.

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