SCA to invest about 150M Swedish kronor to produce tissue, diapers and incontinence products in India; plan is to leverage favorable growth opportunities for hygiene products in India's emerging market, where penetration is low currently, says SCA's CEO
September 12, 2013
– SCA will invest about SEK 150m in local production of hygiene products in southwest India. Production at SCA’s own plant is planned to commence in 2015.
“This investment creates a solid platform for us to leverage the favorable growth opportunities that exist in the hygiene products area in India. The investment is in line with our strategy of strengthening SCA’s presence in emerging markets,” says Jan Johansson, President and CEO of SCA and continues:
“India’s large population and the low penetration of hygiene products provide the potential for future growth. The aim is to introduce SCA’s hygiene products in the Indian market already in the latter part of 2013.”
The brands that SCA intends to launch in the Indian market include the world-leading brands TENA, for incontinence products, and Tork, for Away-From-Home (AFH) tissue. The Libero brand for baby diapers and baby care products and Tempo for consumer tissue will also be introduced.
SCA is a leading global hygiene and forest products company. The Group develops and produces sustainable personal care, tissue and forest products. Sales are conducted in about 100 countries under many strong brands, including the leading global brands TENA and Tork, and regional brands, such as Lotus, Libresse, Tempo and Libero. As Europe’s largest private forest owner, SCA places considerable emphasis on sustainable forest management. The Group has about 36,000 employees and sales in 2012 amounted to SEK 85bn (EUR 9.8bn). SCA was founded in 1929, has its headquarters in Stockholm, Sweden, and is listed on NASDAQ OMX Stockholm. For more information, visit www.sca.com