Hearst to collaborate with television program host Dr. Mehmet Oz in creation of new lifestyle magazine that will provide women with inspirational, motivating, informative content, will touch on well-being, food, beauty, real-women's stories
June 24, 2013
– Pilot Issue to Hit Newsstands in First Quarter of 2014
Hearst Magazines, one of the world’s largest publishers of women’s magazines, and Dr. Mehmet Oz, Emmy® Award-winning host of the nationally syndicated The Dr. Oz Show, today announced their partnership to pilot a new lifestyle magazine. Following the successful formula employed to launch Food Network Magazine in 2008 and HGTV Magazine in 2011, a debut pilot issue will hit newsstands nationwide in the first quarter of 2014, followed by a second issue, which could lead to a regular frequency in the second half of 2014.
The magazine will offer fresh lifestyle content with an upbeat, optimistic attitude, touching on physical and emotional well-being, food, beauty, real-women’s stories, news, travel and finances. A positive celebration of life, the new brand will reflect Oz’s unique persona: approachable, trustworthy, inspirational and entertaining. Features will be motivating, uplifting and informative, and focus on experiencing life to the fullest. Additional details will be released in the coming months.
“Hearst has a very successful track record of partnering with unique brands and personalities to create engaging content for readers,” said David Carey, president of Hearst Magazines. “Dr. Oz’s spirit and message clearly resonate with American women, and the time is right to translate that into a print and digital magazine that will introduce an entirely new category to the market.”
“Dr. Oz truly is ‘America’s Doctor’ and he’s been a friend of Hearst for years, contributing to and appearing in many of our titles,” said Ellen Levine, editorial director of Hearst Magazines. “He’s admired and respected for his energy and can-do philosophy—a perfect prescription for embracing every day.”
“This is about a lifestyle,” Oz said. “Feeling great is the key to living well and this content will provide women with everything they need to feel inspired and live a long, healthy, joyful life.”
Initial newsstand distribution for the first pilot issue will be 350,000 copies, with an additional 450,000 copies sent to targeted subscribers of select Hearst titles.
“Hearst has always been smart and innovative about product launches, gathering consumer insights and initiating progressive distribution strategies to bring successful new magazines to the marketplace,” said Robin Steinberg, MediaVest executive vice president and director of publishing investment and activation. “As with Food Network Magazine and HGTV Magazine, this new property will be built on an already respected media brand and quality content, with a refreshing, modern spin.”
The Dr. Oz Show, which won its third Emmy® Award for Best Informative Talk Show in 2013, is distributed in 118 countries worldwide and across the U.S., including on 18 Hearst Television stations.
About Dr. Oz
Dr. Mehmet Oz is a two-time Emmy® Award winner for Outstanding Informative Talk Show host. The Dr. Oz Show debuted in 2009 with the biggest ratings in 10 years in daytime television and maintained impressive ratings.
Prior to the launch of his show, Oz appeared regularly as the health expert on The Oprah Winfrey Show, sharing advice with viewers to help them live their best life from the inside out. Dr. Oz has co-authored seven New York Times best-sellers including YOU: The Owner's Manual, YOU: The Smart Patient, YOU: On a Diet, YOU: Staying Young, YOU: Being Beautiful, YOU: Having a Baby and YOU: The Owner's Manual for Teens, as well as the award-winning Healing from the Heart. He has a regular column in TIME and O, The Oprah Magazine.
In 2010, Dr. Oz co-founded Sharecare, the leading online health and wellness engagement platform providing millions of health-conscious consumers with a personal, results-oriented experience by connecting them to the most qualified health resources and programs they need to improve their health.
Oz is vice-chair of the Department of Surgery and Professor of Surgery at Columbia University. He directs the Cardiovascular Institute and Complementary Medicine Program at NewYork-Presbyterian Hospital and participates in 100 heart operations annually. His research interests include heart replacement surgery, minimally invasive cardiac surgery, complementary medicine and healthcare policy. He has authored over 400 original publications, research papers, book chapters, and medical books and has received several patents.
About Hearst Magazines
Hearst Magazines is a unit of Hearst Corporation (www.hearst.com), one of the nation's largest diversified media and information companies. With 20 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (ABC 2012) and reaches 82 million adults (Spring 2013 MRI gfk). In addition, the company publishes nearly 300 editions around the world. Hearst Magazines Digital Media, dedicated to creating and implementing Hearst Magazines’ digital strategy, manages more than 26 websites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire, O, The Oprah Magazine and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; MisQuinceMag.com; and RealBeauty.com. Hearst Magazines has published more than 150 apps and digital editions for the iOS and Android platforms. The company also includes iCrossing, a global digital marketing agency.