Mushroom Wisdom redesigns packaging of its topical beauty product Aquamella for more upscale, luxurious feel; new packaging features frosted glass, silver screw lid

Mathew Kearney

BOULDER, Colorado , April 23, 2013 (press release) – Mushroom Wisdom's premier topical beauty product, Aquamella, has received an invigorating "face-lift," as the newly redesigned packaging is ready to ship to stores nationwide.

Aquamella's previous packaging in pearl-colored rounded plastic has been replaced by sleek, attractive frosted glass, topped by a silver screw lid. The new look conveys an upscale, luxurious creme on par with high-end department store and designer brands. It now comes nestled inside a chic pearlized box to protect the jar and make price labeling and shelf stocking easier for retailers, as well as to give it allure for glass case display.

Aquamella is a unique, effective blend of Tremella—long known as the "Mushroom of Beauty"—with coenzyme Q10, alpha lipoic acid and the distinctive pearl powder, which features two powerful proteins, conchiolin and pearlin, that have been shown to act similarly to collagen and keratin, two important skin health components. This formulation provides rich moisture for renewing skin, adding glow and suppleness for a more dewy, youthful appearance. It is pleasingly aromatic with sweet floral hints and works seamlessly to hold cosmetic foundation for an all-day or night glow. Further, there are no parabens, making Aquamella attractive for sensitive skin types or for women who prefer "clean" products.

"We have enjoyed tremendous sales success with Aquamella, yet we felt that the packaging needed to much more accurately convey its benefits and that it is a more upscale formulation," says Donna Noonan, vice president of Mushroom Wisdom. "The time was right to give this product a beautiful, more modern look that engenders the appeal to purchase."

Noonan adds that because many women now seek beauty enhancement supplements to support their skin-care regimens, Aquamella may be sold creatively with Mushroom Wisdom's skin-synergistic supplements Super Tremella or Skin-Mate.

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