US lip product segment generates US$548M in US department store sales through first 11 months of 2012, up 9% year-over-year, NPD Group says

Nevin Barich

Nevin Barich

PORT WASHINGTON, New York , December 11, 2012 (press release) – This holiday season there will be an array of colors and textures in both nail and lip color, according to The NPD Group, Inc., a global information company. The prestige nail and lip segments posted healthy growth in U.S. department store sales in the first 11 months of the year.

“Makeup was not always the ‘go to’ gift, but with the recent multi-effect trends in the lip and nail segments, it will be one of the hot items this holiday season,” said Karen Grant, vice president and senior global industry analyst, The NPD Group.

The lip segment, consisting of lip color, lip liner, lip gloss, and applicators, generated over $548 million year-to-date, January through November 2012, and increased 9 percent in dollars versus the same time last year. The big winner in the lip segment was lip color, which posted an 11 percent growth in dollar sales year-to-date 2012.

A small, but growing category, the nail segment, consisting of color enamel, base/top coasts, and nail care was even more impressive. The segment generated $33 million year-to-date through November 2012 and posted a 49 percent growth in dollar sales, compared to same time last year. Color enamel alone increased an astounding 51 percent in dollars year-to-date 2012.

“The consumer has found new ways to express herself in beauty through an assortment of nail colors with unique finishes and textures – from gel and caviar to velvet and sequin nails. Innovative textures and ‘hybrids’ are showing up in lips as well, creating a whole new breed of lip colors. We expect these novel canvases to sparkle as a unique gift from a stocking stuffer to a year round ‘gift-to-self’,” said Grant.

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