UK convenience store chain SPAR trialing redesigned store featuring market-like modules for produce and bread, free WiFi, mobile charging units, says store is foundation for model that can be replicated throughout country

Cindy Allen

LONDON , October 23, 2012 (press release) – SPAR is trialling a fresh new era in store design, with the launch of an innovative and modern flagship store that paves the way in convenience excellence.

SPAR Penwortham in Lancashire, owned by entrepreneurial family business Lawrence Hunt & Co Ltd, marks a huge step for the symbol group.

The store has a brand new fascia design, featuring a white background with SPAR in 3D and the store's location and owners details on the front. The new look for the iconic SPAR brand creates a big impact and a lasting impression.

It also has a new internal colour scheme, for a fresh look and feel, as well as new ambient modules for fruit, vegetables and bread to create an authentic market feel.

In addition to the host of fantastic products and ranges on offer, the store will also feature new cutting-edge technologies and concepts providing the absolute pinnacle in convenience, such as free WiFi and mobile phone charging units.

Debbie Robinson, SPAR UK Managing Director, said Penwortham marks a hugely innovative move for SPAR.

"The dynamic store design represents the next generation in convenience retail, with a fresh, clean look that appeals to all shoppers. This new store model is the best design in the convenience industry today.

"The store was designed based on a great deal of consumer research and is laying the foundation for a design model that can be replicated around the country," she said.

SPAR Penwortham owner Kevin Hunt said he could not be more proud of the store: "Our Penwortham SPAR store makes it clear that we are committed to serving our community. Our aim was to create a personal identity and for the store to look modern and inviting to shoppers.

"We wanted to take a whole new approach to ranging, merchandising and developing a modern convenience store, and we have absolutely achieved this and more," he said.

James Hall & Co Ltd, the local distributor to SPAR Penwortham has supported the new store launch from the start. "We have worked closely with James Hall's to come up with the right product range and offer. They have been fantastic and we feel very lucky to have had the full support of our local SPAR wholesaler," added Hunt.

The new SPAR model was designed by brand development agency Appetite.

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